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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. Nowhere is this truer than with the commercial organization. This unified effort propels businesses to new heights of success.

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

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3 Practical Ways to Optimize Account Growth

SOAR Performance Group

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. This collaborative approach drives timely adjustments and bespoke solutions, aligning company offerings with client growth strategies.

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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? They track transactions, monitor pipelines, and organize data. But Key Account Management is more than just structured datait requires real-time insights from multiple sources. CRMs are systems of record.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. Organizations that invest in RevOps report a 30% reduction in go-to-market expenses.