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I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for accountgrowth) particularly struggle. Account managers generally want to be more informed. Lack of accountgrowth culture or process Accountgrowth is a process like any other agency process.
Have a look at their client website for the latest company news, perhaps downloads the transcripts from the the investor relations meetings, if it’s a big enterprise client, perhaps look on LinkedIn for the CEO and see if there’s any latest news he shared. So yeah, reconvene the meeting, do a bit of background reading.
If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to accountgrowth for your agency.
An exceptional thought leader and a brilliant coach to thousands of executives, Allison Pickens, is a leading expert on recurring revenue growth. Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Keri Keeling.
It’s designed to take your agency from unpredictable project revenue to more predictable accountgrowth. So for me, that’s about laying the foundations for growth. So, these are the things investors and analysts and everyone are looking at. Transcript: Jenny 00:03.
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