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What qualifications do I need to be a key account manager? Key account manager attributes Key account managers are responsible for everything to do with the customer lifecycle. From service delivery to accountgrowth, to customer retention, and everything between. Strategic Account Management.
How agencies price to ensure a healthy profit margin 3. And some useful tips for account managers and project managers when scoping projects If you’re listening to this episode in February 2024, I’m opening enrolments again for my Account Accelerator programme that begins on March 5th.
Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)
Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for accountgrowth. Retention Finally, retention strategy is an important account planning tool that helps sales teams keep their existing customers engaged and satisfied.
And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either. Jenny 16:53.
Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for accountgrowth through cross-selling or upselling.
Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.
Consult with clients on product features, functionality and onboarding best practices. Hold regular onboarding/training/review sessions with customers to ensure the achievement of customer goals and outcomes. Hold regular onboarding/training/review sessions with customers to ensure the achievement of customer goals and outcomes.
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable accountgrowth. Do we have plans in place?
I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future. Jenny Plant 42:29 Okay Gotcha.
Make contact with new customers to offer a satisfying onboarding experience and determine their potential accounts. Do buyer research to find important accountgrowth prospects. Create and implement account strategies to increase sales and satisfy customers.
Make contact with new customers to offer a satisfying onboarding experience and determine their potential accounts. Do buyer research to find important accountgrowth prospects. Create and implement account strategies to increase sales and satisfy customers.
If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to accountgrowth for your agency.
Work with the customer advocacy team to develop customer-specific case studies and references to share the team’s portfolio of account’s success. Advocate customer needs/issues cross-departmentally and lead/resolve account escalations. Strong empathy for customers and the capability for enabling profitablegrowth.
Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom Organization: Oktopost As a Customer Success Manager, you will be responsible for all post-sale activities, including initial onboarding, social strategy, expansion, and retention. Identify opportunities for accountgrowth within your managed accounts.
A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable accountgrowth. Phil is director of Creative Resource. Jenny 22:27.
Manage large enterprise accounts including accountgrowth and driving product utilization. Identify growth opportunities through client expansion and product attachment to achieve revenue growth and profitability. Build strong relationships with key enterprise stakeholders.
A renowned influencer, Customer Success thought leader, and strategist, Donna Weber has literally written the book on customer onboarding: Onboarding Matters. Donna is known for helping high-growth companies acquire and retain loyal, happy, and satisfied customers. to career growth through individual coaching and mentoring.
Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. Next, you want to expand your accounts and retain the existing accounts. Let us look at the various steps to design and track a customer account journey for B2B enterprises. Onboarding.
It provides your team with the guidance and ‘how-to’ on nurturing the relationships and managing the multiple moving parts in an account. Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent accountgrowth and sentiment.
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