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Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic AccountManagement program from scratch, then wrote a great book about it.
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Has no plan Which clients need an accountplan?
Accountplanning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. This is why so many attempts at effective accountplanning go wrong.
Are you a B2B accountmanager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, accountmanagers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
In leading organizations, Slack is often the go-to tool for collaboration, and Salesforce is the book of record for everything customer relationship-related. Slack integration is included for Altify AccountManager and Opportunity Manager customers. Save Slack messages in Altify to maintain a book of record.
Is your business and your key accountmanagement team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key accountmanagers? Click to Tweet. Laura: It's never boring.
By pulling in Slack’s ability to enable teams with real-time data transfer (that goes beyond just chatting to each other from living room couches, Starbucks lobbies, or corner offices) you give Salesforce an incredibly powerful accountplanning capability that speeds up cycles and boosts win rates for any sales org. Here’s how.
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. A 30 60 90 day success plan is essential to help transition from your old job to your new one. 30 60 90 day project plan. Are you moving to accountmanagement from a different profession?
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Leveraging accountplanning can be the best way to unlock the full effect of your land and expand strategy. Benefits of accountplanning in a land and expand sales strategy There’s a reason that land and expand is a top strategy for sellers: it works.
Being a trusted advisor is how you get into that room. In Not Just Another Vendor, the latest, indispensable book on accountplanning to come out of Altify, we learn about one seller who took a long time to learn this lesson. Sales were good, but they weren’t great. The proof is, as they say, in the pudding.
To be honest, the really fun part of writing the book was the interview process. Assembling all those interviews into a coherent book was a chore. All interviews were excellent and insightful but some went off in directions that we had not planned at the outset. Key AccountManagement. Key AccountManagement.
AccountPlanning: Manage Long-Term Account Development. AccountPlanning: Manage Long-Term Account Development. ? What Is AccountPlanning? Strategic AccountPlanning. What Should a Key AccountPlan Include? How to Do AccountPlanning?
To others still, it means a key accountplan. We observed this troubling phenomenon while conducting research for our book Cracking the Sales Management Code. Without a common understanding of the term " sales process ," sales managers can’t coach or communicate with their sellers as effectively. Not exactly.
This makes effective accountplanning essential. With accountplanning, you identify and target potential sales opportunities within existing accounts. Here, 72 percent of respondents said that accountplanning increased their understanding of their clients’ business. Happy customers buy more.
Why is Customer Segmentation Important in AccountManagement? Effective accountmanagement hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, accountmanagers can tailor their communication, offerings, and solutions to address these specific requirements effectively.
How to Ignite Success With AccountPlans ← Back to blog Say hello to AccountPlans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of AccountPlans.
When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key accountmanagement Quote of the week. The only book I've found dedicated to the topic of sales follow up. It's divided into three sections: mindset, strategy and execution.
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagement Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount. Try ARPEDIO's AccountPlanning tool.
By adopting ARPEDIO’s advanced accountmanagement solutions, B.I.G. leveraged ARPEDIO’s tools to drive growth, accountability, and measurable improvements across their organization Download The Full Case Study Curious to see how Beaulieu International Group Transformed Their Commercial Excellence with ARPEDIO?
One Page Key AccountPlan Guide & Template. Say goodbye to complicated accountplans that don't work. Grab this free easy-to-follow guide that will have you writing a successful key accountplan in no time! One of the only sales books I've read that has a dedicated chapter on partnering with procurement.
Evolving Key AccountManagement: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Enhance forecast accuracy.
DemandFarm DemandFarm is purpose-built for key accountmanagers, particularly for those who manage complex account-based sales processes. Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units. Heres how DemandFarm works: 1.
Too many clients, not enough time Key accountmanagers have a lot of clients. Use meeting scheduling apps Meeting scheduling software enhances client communication by automating the appointment booking process. Use project management tools These platforms are perfect to collaborate asynchronously. Are you on Telegram?
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Accountmanagement serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, accountmanagement involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
With an org chart tool, you can map out everyone involved and plan engagement accordingly. Its a must-have for strategic sales and accountplanning. Account Planner) DemandFarm provides strategic insights beyond static org charts. Ready to improve visibility into your key accounts?
Why Key AccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key AccountManagement (KAM) comes in. What is Key AccountManagement?
What is Key AccountManagement? Key AccountManagement (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key AccountManagement – What is it?
This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Strategic AccountManagement. AccountPlanning. Part of Strategic AccountManagement.
This client case is based on an interview with Josh Seddon, Head of AccountManagement, EMEA, at Eagle Eye. Josh leads a team of accountmanagers and is responsible for Eagle Eye’s key and strategic accounts in EMEA. This made it difficult to see and prove the value of their accountplanning efforts.
Ready to start taking advantage of sales enablement technologies like account-based selling? Ramp up with ARPEDIO’s account-based selling platform. . Book a free demo. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Share on email.
This is essentially the industry standard way a sales team and customer success managers think about accountmanagement. The customer success manager is (obviously) responsible for customer success. For example, the CRM can show the results of previous accountplans and identify areas where improvements can be made.
From identifying target accounts to crafting personalized messaging, we’ll show you how to effectively allocate your resources and prioritize high-value customers. Whether you’re new to account-based selling or looking to improve your existing strategy, this article will help you take your B2B sales to the next level.
What are the benefits of pipeline management? Opportunity planning in Salesforce with ARPEDIO. Manage opportunities with MEDD(P)IC(C). Combining Opportunity planning with Accountplanning. What is Sales Opportunity Planning? Why is opportunity management important? Book a free demo.
Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic AccountManagement Association (SAMA) brought together sales and strategic accountmanagement professionals from around the globe for their annual conference.
This method is best suited for markets where specific account-level data is not available or reliable. Accountmanagers’ quotas are based on historic performance and known characteristics about the market. Account Potential. Quotas for accountmanagers are based on account knowledge and pipeline planning.
For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key accountmanagement (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the accountplan.
Streamline accountplanning and foster collaboration with ARPEDIO’s AccountManagement tool 3. Increased ROI and Revenue Growth ABS can significantly improve Return on Investment (ROI) by focusing resources on high-value accounts that are more likely to convert. Superior together.
Not sure what it means to be a journey orchestrator in AccountManagement? Last week more than 500 Strategic AccountManagers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic AccountManagement Association (SAMA) conference. Or re-read a book? Book a free demo.
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