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Definition of key accountmanagement. If you're not sure what key accountmanagement is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key accountmanagement became a business strategy.
How to be a better key accountmanager Do you want some quick wins to improve your key accountmanagement performance? That's what key accountmanagement is about after all. Review your key accountplans quarterly: what went well, what didn't go so well and why. Don't be most accountmanagers.
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Has no plan Which clients need an accountplan?
Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why accountplanning is essential to boost sales productivity Accountplanning is the process of mapping out key aspects of a potential customer or account.
Whether your organization has a dedicated AccountManagement team, or your salespeople are in charge of managing their own accounts, it’s important to establish accountmanagement KPIs to measure performance and effectiveness. Watch the video below to learn more. Learn more about IMPACT here.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Conclusion.
Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as accountmanager. In this space, accountmanagers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.
In the world of business, AccountManagement and AccountPlanning are two essential concepts that play a critical role in driving client success and business growth. In this section, we will delve into the key differences between AccountManagement and AccountPlanning.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing clientrelationships.
A sales accountplan strategy is a vital tool for achieving sales growth and building strong clientrelationships. By implementing a well-defined accountplan strategy, companies can ensure they are effectively targeting their key accounts and maximizing their sales potential.
I can see the eyes rolling every time the topic of accountplanning comes up. They’re saying, “But it takes me away from my clients.” I only do it because management makes me do it.” So, I provocatively lay down the edict and enunciate in a very loud, strong voice: Don’t do accountplanning! That’s hurts.
AccountPlanning: Manage Long-Term Account Development. AccountPlanning: Manage Long-Term Account Development. ? What Is AccountPlanning? Strategic AccountPlanning. What Should a Key AccountPlan Include? How to Do AccountPlanning?
How to Ignite Success With AccountPlans ← Back to blog Say hello to AccountPlans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of AccountPlans.
To others still, it means a key accountplan. We observed this troubling phenomenon while conducting research for our book Cracking the Sales Management Code. Without a common understanding of the term " sales process ," sales managers can’t coach or communicate with their sellers as effectively. AccountManagement.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
Accountmanagement software tools AccountManagement Software ← Back to blog Accountmanagement software solutions have transformed the way businesses handle their accountplanning and client interactions.
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagement Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount. Let's talk!
Key AccountManagement Maturity Framework In today’s competitive landscape, focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key accountmanagement (KAM) can drive significant growth—improving deal closure rates by up to 25%.
At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—AccountManagement and Customer Success.
How to build a winning accountmanagement team AccountManagement Software ← Back to blog A winning accountmanagement team can be your secret weapon to supercharge your company’s growth and customer satisfaction. But how do you assemble, nurture, and lead a high-performing accountmanagement team?
How to Succeed With AccountManagement. Let’s show you how to get the most out of your accountmanagement! In this blog, we’ll break down the concept of accountmanagement, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.
Accountmanagement serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, accountmanagement involves the strategic oversight and nurturing of clientaccounts, aiming to maximize their value and satisfaction.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Is a key accountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Key accountmanagement best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key accountmanagement. Ready to increase customer lifetime value?
Among the most prevalent: Weakness in accountmanagement and accountplanning effectiveness — even with a firm’s largest and most strategic clients. Client churn, poor penetration at top accounts, and lack of sales predictability are all the result of poor accountmanagement.
If you are a sales leader and are planning to increase future revenue, you are thinking strategically. If that plan includes increasing revenue from your best clients, you will need a strategic accountmanagementplan. Strategic AccountManagers Are Not Sales Reps. All Customers Are Not Equal.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
December 6 What does ARPEDIO's Relationship Mapping and Org Chart solution offer in terms of transparency into relationships? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Accountmanagement and segmentation is one of the keys in enabling a solid sales strategy.
By adopting ARPEDIO’s advanced accountmanagement solutions, B.I.G. streamlined their processes, improved clientrelationships, and enhanced strategic thinking. Prev Previous Client Case How National Express Accelerated Marketing An ABM/ABS Success Story #1 Account-Based Selling Platform Powerful alone.
2024 QBR Template & Overview Quarterly Business Reviews (QBRs) are pivotal in ensuring successful clientrelationships in the B2B sector. Crafting an effective QBR template is essential for accountmanagers, customer success professionals, and enablement teams aiming to enhance client engagement and drive business growth.
Imagine you’re a key accountmanager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. These tools are crucial for visualizing corporate structures and strategic accountmanagement.
Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of accountmanagement, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.
Org Chart by DemandFarm, a 100% Salesforce-native app, empowers sales and accountmanagement teams to visualize complex organizational hierarchies, create context-rich relationship maps, and develop effective engagement strategies—all within Salesforce.
It involves identifying opportunities for growth within your current accounts and developing strategies to capitalize on them. The Components of Account Growth Strategy An effective account growth strategy comprises several essential components designed to help you optimize clientrelationships and drive sustainable growth.
Join Dale Mitchell, Head of Fujitsu Americas Sales Operations, Enablement and Digital Transformation, and Nancy Nardin to learn how Fujitsu America is shattering siloes to transform their AccountPlanning program. Reframe clientrelationships with more strategic conversations and engagement.
Key accountmanagers must foster strong relations with their clients, especially high-value ones, to ensure retention. A KAM tool can help you manage and enhance clientrelationships especially with the top revenue contributors. Poor customer service can also contribute to churn. How can a KAM tool help?
On this episode, we’re talking about the split between the agency AccountManager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. The way they do that is based entirely on clients feedback and results, so that is quite an accolade to have. So a very warm welcome Kate and Kio.
With large enterprise clients top of mind, Revegy used the UI design to streamline workflows, eliminate clicks and strategically leverage color to simplify work for distributed teams that manage complex clientrelationships and goals. AccountPlanning. Opportunity Management. About Revegy.
However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key accountmanagement team navigate intricate relationships. What is Relationship Mapping? What is a Relationship Map? How to Make a Relationship Map? Why is Relationship Mapping Important?
Prepare to unlock the intricacies of account mapping and embark on a path to unmatched sales proficiency. Understanding the Fundamentals of Account Mapping The concept of account mapping basics may seem daunting at first, but it is essential for strategic accountplanning and overall sales enablement.
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