Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools
Strategic Account Management Association
OCTOBER 14, 2021
By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.
Let's personalize your content