Remove Account Management Remove Account Strategy Remove Customer Success
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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact Account Management Teams 1.

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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.

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The single most important skill in key account management

Jermaine Edwards

What if leadership was what we really needed in key account management today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. Leading change as a customer leader. I suddenly realised…. Empowering people.

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Becoming the expert for your customer

Jermaine Edwards

When I started out in sales I was told to do customer research. Some account managers and key account managers can get paralysed by over research. I want to speak to those working diligently getting to know your customers. Despite this, you can be the expert on delivering results for your customers.

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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

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Connected Apps Ecosystem in Digital Account Management

DemandFarm

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. If these data sources are contextualized to strategic accounts then key account managers gain better insights.