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15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Has no plan Which clients need an account plan? Internal teams.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagementstrategy. The difference between key accountmanagement and selling.
For years, Key AccountManagement (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key AccountManagement is not an extension of sales.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
Strategic AccountManagement in B2B Welcome to our comprehensive guide on strategic accountmanagement. Whether you’re an experienced strategic accountmanager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
Where To Start In the complex world of B2B sales and accountmanagement, success hinges on the ability to develop and execute a robust accountmanagementstrategy. We’ll walk through the key components of building an effective accountmanagementstrategy that drives revenue, customer retention, and loyalty.
How to Succeed With AccountManagement. Let’s show you how to get the most out of your accountmanagement! In this blog, we’ll break down the concept of accountmanagement, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.
Key AccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key accountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
First things first: find out what they want You can't adapt your accountstrategy until you understand what the new procurement team want. Who are their internal stakeholders? How do they want to manage supplier relationships? The world's most amazing community of key accountmanager. The KAM Club.
The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key accountmanagers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.
December 2 What is the primary focus of ARPEDIO's AccountManagement solution? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.
An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. ABS maintains this account-level focus after the sale. stakeholders.
This is especially true when it comes to the application of key accountmanagement and the elements that shape the success of existing customer management. How do your current relationships with all stakeholders impact long term loyalty? While this might be a helpful starting place, it is certainly not where it ends.
If you’re responsible for growing your company’s revenue, either through a sales or an accountmanagement role, the panic of deal slippage or limited revenue opportunities may feel unavoidable. To keep your goals on track and to uncover new opportunities, focus on establishing a customer-centric strategy.
This occurs when an organisation needs to respond to dramatic change that impacts the way many aspects of its business and relationships interact with other internal or external stakeholders or entities. As a Key AccountManager or Director you must begin with identifying the difference between the customer and the industry.
In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate accountstrategy empowers organizations to deepen customer relationships and scale their operations effectively.
While typical CRM tools help keep track of contacts (and their roles) within an account or opportunity, much more information is needed to successfully identify revenue potential in your key accounts or move through a deal. 5) Assess the Health of Your Most Profitable Relationships with Customer Scorecards.
You will form close ties with important users and stakeholders in this capacity, manage a number of accounts across EMEA, and develop and carry out growth plans.
Apply here: [link] Role: Director, Customer Success Location: London, England, United Kingdom Organization: Appian Corporation As a Director of Customer Success, you will devise and execute accountstrategy including nurturing projects from inception to launch while collaborating with stakeholders and establishing realistic development guidelines.
Promoting client adoption, re-engagement, and satisfaction for the designated book of accounts. Engaging with important stakeholders on a frequent basis to make sure that client goals are being accomplished. Customer Success Manager Location: Chicago, IL, United States (Hybrid) Organization: Intelliswift Software As a Sr.
Role: Customer Success Manager Location: Salt Lake City, UT, United States (Remote) Organization: Tava Health As a Customer Success Manager, you’ll Establish trusting relationships with important employer stakeholders, such as HR and Benefits Administrators. Take on new clients and take part in periodic review calls.
In 2016 I wrote a post on the five foundation steps for stakeholdermanagement success in key accountmanagement, that was well received and guided lots of leaders. What is a stakeholder? A stakeholder is either an individual, group or organisation who is impacted by the outcome of a project or relationship.
Role: Customer Success Director (South) Location: Boulder, CO, US Organization: Uplight As a Customer Success Director, you will collaborate with senior executives on accountstrategy and delivery. Meet/exceed your accounts’ annual sales target to support Uplight in reaching its goals, while being well rewarded for your efforts.
Create and implement a customer success engagement model inclusive of accountmanagement, retention and cross-sell/up-sell initiatives. Expand revenue and League expanded offerings in existing accounts and increase average customer lifetime value.
Role: VP Customer Success Location: Fremont, CA, US Organization: Privacera As a VP of Success Manager, you will be responsible for leading, expanding, and mentoring the Customer Success teams through strategy and Objectives and Key Results along with hiring, coaching, and developing a world-class team.
Role: Platform Partnership Manager Location: Newyork, US Organization: Stripe Stripe is looking for someone who can manage their existing partners and identify new opportunities to expand and grow the relationships. Handle technical conversations with product teams and lead commercial partnership negotiations.
We’ve got a few account planning tips: Challenge Impact on Sales Teams Scattered, Offline Tools No real-time updates, leading to outdated and conflicting info. Limited Visibility into Stakeholders Hard to track decision-makers, influencers, and blockers. Your team can build and update account plans directly in Salesforce.
From Strategy to Execution: How Leaders Are Winning With Account-Based Selling Join our next Leadership Forum Back to blog Following ARPEDIOs Leadership Forum in Paris, weve gathered the key takeaways on Account-Based Selling (ABS) and the role of AI in strategic accountmanagement.
Woody Allen, Annie Hall Key AccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best AccountManagers in the world have always had an innate ability to detect whats happening beneath the surface.
Woody Allen, Annie Hall Key AccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best AccountManagers in the world have always had an innate ability to detect whats happening beneath the surface.
Woody Allen, Annie Hall Key AccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best AccountManagers in the world have always had an innate ability to detect whats happening beneath the surface.
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