Strategic Account Management Association

JUNE 30, 2021

They come from our acquisition of a software company and, boy, are they really smart.” The post The Challenge of Selling Expertise (Not Product) appeared first on Strategic Account Management Association blog. That’s just being a broker. You have to be able to say, “I really understand these problems. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Customer Acquisition Cost (CAC): Calculate the cost of acquiring new enterprise clients and compare it to the lifetime value (LTV) of the client.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Hubspot Sales

SEPTEMBER 26, 2018

Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as account manager. In this space, account managers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.

Account Management 104

Account Management Management Stakeholders Profitability 104

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Pipeliner Account Management.

Account Management 98

Account Management Management B2B Advertising 98

Miller Heiman Group

APRIL 2, 2019

Were there any events in the news, such as mergers or acquisitions? To combat complacency and stay connected to your strategic accounts, schedule regular 90-day reviews with your customers. Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Flavio Stiffan

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

JANUARY 3, 2024

In the intricate world of business operations , the distinction between roles in sales and client management is pivotal. Specifically, sales positions such as Account Executive and Account Manager are critical in driving a business’s success. Who is an Account Executive? Who is an Account Manager?

Account Management 52

Account Management Management Acquisition Account Growth 52

Flevy

OCTOBER 24, 2024

From customer acquisition to wealth management and fraud prevention, each activity plays a role in creating value and delivering financial services. A robust value chain not only ensures operational efficiency but also drives customer loyalty and enhances risk management.

Banking 52

Banking Retail Acquisition Value Proposition 52

ProlifIQ

NOVEMBER 7, 2024

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

SBI Growth

JULY 25, 2019

The all-too-familiar sound of the champagne popping signals the beginning of a new year. It’s Wednesday, January 1, 2020. You have twenty-four hours left of vacation. Twenty-four hours left until you.

Account Management 78

Account Management Management Acquisition Customer Success 78

ProlifIQ

DECEMBER 18, 2024

Also include any recent leadership changes, acquisitions, or other significant events. By leveraging AI, you can provide all stakeholders with a consistently excellent product, regardless of the individual account executive’s commitment or diligence.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Brooks Group

APRIL 17, 2025

Build account management playbooks that guide sellers through the process of identifying and capitalizing on growth opportunities within existing accounts. Implement regular account reviews in which sellers analyze account health, identify risks, and plan growth opportunities.

Supply Chain 52

Supply Chain Sales Training Sales Suppliers 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Arpedio

FEBRUARY 14, 2024

Two such important functions that often go hand in hand are account management and sales. Understanding the nuances between account management and sales can help businesses optimize their strategies and ensure long-term client relationships. Two such crucial roles are account management and sales.

Account Management 52

Account Management Management Sales Client Relationships 52

Janek Performance Group: Account Planning

APRIL 26, 2022

As a sales leader, have you ever calculated the cost of poor account management? For example, let’s suppose your superstar salesperson closes a big account. But this account is local in your hometown. The account stayed active for one year and then left for a competitor’s service. Here’s how.

Account Management 52

Account Management Management Acquisition Decision-making 52

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Janek Performance Group: Account Planning

MAY 16, 2022

If that plan includes increasing revenue from your best clients, you will need a strategic account management plan. As companies grow, and their account base expands, different clients represent different potential future values for the organization. Strategic Account Managers Are Not Sales Reps.

Account Management 52

Account Management Management Acquisition Strategic Thinking 52

SalesGlobe

APRIL 27, 2022

And today we’re going to talk about M&A mergers and acquisitions as related to the sales organization Michelle. Yes, we are Mark what we know is that 2021 it was an unprecedented time for merger and acquisition activity. So it becomes part of their growth strategy to grow by acquisition and not so much organically.

Acquisition 52

Acquisition Sales Account Management Organization 52

Mike Kunkle

NOVEMBER 21, 2023

The Current State Situation Historically, due to being in a mature vertical where you have serviced many customers for many years, with upgrades, maintenance, services, and expansions, you have focused on territory management and account management and experienced reasonable growth in your industry.

Acquisition 130

Acquisition Sales Decision-making Account Management 130

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. It’s mergers and acquisitions. Mark is managing partner for M&A at Cactus.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

SalesGlobe

JANUARY 4, 2023

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

Acquisition 52

Acquisition Leadership Communication Innovation 52

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

SBI Growth

SEPTEMBER 6, 2012

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. Steve deployed a Key Account Management program that allowed Caliber to focus on big deal conversions. “We The collision repair’s “market” depends on wrecked cars. “We

Key Account Management 118

Key Account Management Account Management Insurance Acquisition 118

SalesGlobe

MARCH 30, 2023

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition. Is there a quota?

Acquisition 52

Acquisition Shareholders Communication Investors 52

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. I had some clients that were on ancient contracts with dedicated dedicated account management.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Janek Performance Group: Account Planning

AUGUST 4, 2021

We continue our journey through strategic account management by examining the best practices in coaching strategic account managers. The single most important skill set to have as a strategic account manager is communication. Coach to communication skills. See the overall strategic picture.

Account Management 40

Account Management Management Communication Stakeholders 40

SOAR Performance Group

SEPTEMBER 29, 2023

The discussion will provide answers to these questions: What factors are you considering when planning for next […] The post Executive Panel Discussion: Planning for Growth in 2024 – Balancing New Account Acquisition and Existing Customer Expansion appeared first on SOAR Performance Group.

Acquisition 45

Acquisition Account Management Sales Leadership Leadership 45

Brooks Group

MARCH 6, 2024

Sales Effectiveness Goal: Acquire New Customers Another important way to measure sales effectiveness is by tracking growth in two areas: new customer acquisition and retention and expansion of existing accounts. Begin by identifying the KPIs that will help your team be most effective at account management.

Organization 104

Organization Account Management Sales Sales Training 104

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Planning Specifics.

Account Planning 98

Account Planning Energy and Utilities Account Management CRM 98

Account Manager Tips

NOVEMBER 19, 2022

Customer acquisition cost. In other words, what are the key performance indicators (KPIs) that get them excited? It'll vary by function. For instance, compare marketing to human resources. Marketing KPIs Brand awareness. Lifetime value of customer. Customer retention. Human Resources KPIs Headcount. Open job requisitions. Cost per hire.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Mike Kunkle

MAY 11, 2022

Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic Account Management. Account Planning. Business Acumen.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Openview

APRIL 3, 2018

On one end of the spectrum I see companies with complete focus on logo acquisition. Direct sales reps get comped on the initial sale and hands the customer off to Account Management on day one. You need to decide what you are optimizing for – new logo acquisition, deal size, multi-year contracts, payment terms, etc.

Sales 72

Sales Acquisition Account Management Customer Experience 72

Planview

DECEMBER 19, 2018

Spigit’s mission and commitment has long been to support our customers as they drive sustained innovation by engaging employees in crowdsourced ideation and managing the entire innovation lifecycle. This acquisition is a significant milestone for Spigit, as it brings additional scale and resources to this mission.

Innovation 66

Innovation Acquisition Account Management Leadership 66

Red Star Kim

JANUARY 5, 2023

mergers and acquisitions) would fall into this category. For some services, referrer management is the only effective strategy. . Do you have a Key Account Management (KAM) programme at your firm? Key Account Management (KAM) programme (kimtasso.com). Bring focus. 33% Dog. 67% Cat. 75% No.

Management 130

Management Media Key Account Management Communication 130