Account Manager Tips

NOVEMBER 19, 2022

Customer acquisition cost. B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. Bain has organised 40 distinct kinds of value that B2B solutions provide customers into a pyramid with five levels. It'll vary by function. Customer retention.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MAY 9, 2024

Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth.

B2B 52

B2B Organization Key Account Management Acquisition 52

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Customer Acquisition Cost (CAC): Calculate the cost of acquiring new enterprise clients and compare it to the lifetime value (LTV) of the client.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

SalesGlobe

APRIL 27, 2022

And today we’re going to talk about M&A mergers and acquisitions as related to the sales organization Michelle. Yes, we are Mark what we know is that 2021 it was an unprecedented time for merger and acquisition activity. So it becomes part of their growth strategy to grow by acquisition and not so much organically.

Acquisition 52

Acquisition Sales Account Management Organization 52

Hubspot Sales

SEPTEMBER 3, 2020

Sales metrics like customer acquisition cost (CAC), lifetime value (LTV), total revenue, annual recurring revenue (ARR), and churn rate are some of the most notable metrics you'll track. Additionally, RJMetrics broke down those numbers by B2C and B2B companies. These metrics help you see your sales strategy as a bigger picture.

B2C 121

B2C Retail Acquisition B2B 121

Arpedio

MARCH 18, 2024

In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth.

B2B 52

B2B Sales Stakeholders Decision-making 52

DemandFarm

MAY 12, 2023

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. What happens in a conventional sales funnel?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Brooks Group

MARCH 6, 2024

Sales Effectiveness Goal: Acquire New Customers Another important way to measure sales effectiveness is by tracking growth in two areas: new customer acquisition and retention and expansion of existing accounts. Begin by identifying the KPIs that will help your team be most effective at account management.

Organization 100

Organization Account Management Sales Sales Training 100

QYMATIX

MAY 31, 2022

One of the critical tasks of a sales manager is to timely identify which opportunities have better chances of closing and what makes a “good” sales opportunity. Key Account Managers in B2B typically serve hundreds of customers and oversee dozens of new and existing sales opportunities. One Example using Excel.

Sales Analytics 98

Sales Analytics Artificial Intelligence Key Account Management Sales 98

Mike Kunkle

MAY 11, 2022

Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic Account Management. Account Planning. Business Acumen.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

ProlifIQ

NOVEMBER 7, 2024

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Arpedio

MAY 20, 2021

Due to an acquisition made by a larger American payment company, Corpay One had a need for splitting up their internal data between the US and European sales division. Global B2B corporations are already creating significant results through the Arpedio solutions. Back to case studies. The Challenge. Start free trial. Start free trial.

B2B 52

B2B Account Management Sales Innovation 52

Hubspot Sales

APRIL 19, 2018

Along with cutting costs, companies usually try to estimate qualitative ROI using the following criteria: Freeing the time of your in-house employees (usually sales account execs). Acquisition of knowledge and experience. Each of the 20 fastest growing B2B SaaS companies have implemented outbound outreach. Innovation.

Sales 111

Sales B2C Organization Innovation 111

QYMATIX

FEBRUARY 1, 2022

Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. The ability to make predictions in B2B sales will radically affect the productivity of sales teams.

Sales Analytics 52

Sales Analytics Key Account Management B2B Sales 52

SBI

SEPTEMBER 5, 2019

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

Acquisition 27

Acquisition Account Planning B2C Banking 27

Jermaine Edwards

APRIL 16, 2020

If you were to take “Adaptation Theory” into the current world you’ll see the three basic types of adaptations happening: Structural adaptation : change in the business model Physiological adaptation : new skill acquisition Behavioural adaptation : new thinking and systems.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Excerpt from the McKinsey 2021 B2B Pulse Survey.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SBI

SEPTEMBER 27, 2019

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner. George Brontén, Membrain’s founder and president.

B2B 32

B2B Account Planning Sales CRM 32

Insightly

MAY 12, 2021

Customer marketing is marketing that’s focused on retention, not acquisition. For successful customer marketing, the marketing, sales, account management, and customer success teams must be in lockstep. How to use an ideal customer profile to improve & optimize your B2B marketing. Read more.

Customer Success 64

Customer Success Marketing Customer Experience Acquisition 64

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SBI Growth

JANUARY 21, 2019

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

Customer Success 74

Customer Success B2B Leadership Value Proposition 74

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Gaining client insights is also a powerful advantage in the acquisition of new logos.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

ProlifIQ

APRIL 3, 2023

Account Planning Tools For B2B Sales Teams Is your sales team building plans in slide decks, or spreadsheets, or storing key information about your stakeholders and accounts that isn’t easy to find? Do accounts churn when 1-2 main supporters move on? Do deals crumble when your champions leave?

Account Planning 52

Account Planning Stakeholders CRM Decision-making 52

Revegy

JANUARY 21, 2021

Demonstrating measurable value is the #1 thing you can do to drive upsell and cross-sell opportunities to increase wallet share within an account. Moreover, the cost of customer acquisition is up ~60% compared to 6 years ago. The WIIFM in sales and account management is a faster path to growing revenue.

Supply Chain 52

Supply Chain Account Management Suppliers Acquisition 52

ProlifIQ

JANUARY 27, 2022

B2B customers have unique timelines and processes for when and what they buy. mergers, acquisitions, downsizing, expansion). A white space chart helps you match those potential B2B buyers with your full line of products and services. In Salesforce, you have the ability to report on account and opportunity data.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Deep Insight

MARCH 10, 2020

It has already completed 15 acquisitions and has transformed itself into a global company operating across 14 different jurisdictions. This new Key Account Programme will help DWF understand how each client feels about its relationship with the firm.” Deep-Insight is a leading European B2B Customer Experience (CX) company.

Acquisition 52

Acquisition Innovation B2B Customer Experience 52

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Designed to be the single source of B2B data truth for sales and marketing professionals, the new platform offers a suite of software tools coupled with unrivaled data coverage, accuracy and depth. ZoomInfo CEO Henry Schuck.

B2B 27

B2B Innovation Marketing Account Planning 27

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

SBI

AUGUST 1, 2019

Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Revegy and FinListics Announce Partnership Alliance. ????Revegy

Account Planning 34

Account Planning Account Management B2B CRM 34

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. 6 Account Management Best Practices for B2B Companies!

Account Management 11

Account Management B2B Management Advertising 11

SBI

AUGUST 2, 2019

FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, and ????Revegy Revegy , a leading provider of account revenue optimization technology, announced today their collaboration through a new partnership alliance. FinListics and Revegy Announce Partnership Alliance.

Account Planning 32

Account Planning Account Management CRM B2B 32

Zendesk

JUNE 28, 2022

Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. This course includes training on account management, client mapping, relationship development, client retention, bid review, opportunity navigation, competitive positioning, and more.

Sales Training 52

Sales Training B2B Sales Profitability 52

Hubspot Sales

JULY 1, 2019

Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). The average B2B purchase now involves 6.8 Defining Your Buyer Personas.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

SalesGlobe

OCTOBER 20, 2022

The Pandemic Expedited the Growth of the Hybrid Sales Professional, Highlighting New Ways of Connecting Buyers and Sellers in B2B Sales. The future of B2B sales includes a strong mix of hybrid sales professionals into the customer’s buying journey.

Retail 40

Retail Sales Innovation B2C 40

Arpedio

JULY 12, 2023

Measure the effectiveness of your ABM strategy Under traditional marketing methods, success is typically assessed by examining metrics such as the overall customer count, the number of booked demos, the cost per acquisition, and the total number of leads. Both teams play vital roles in B2B revenue generation.

Marketing 52

Marketing Advertising Decision-making Communication 52