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This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.
The post Sustaining profitability: Measuring and quantifying the ROI or a strategic accountmanagement program appeared first on Strategic AccountManagement Association blog.
By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership.
SAMA is proud to offer this 2nd article in the 4-part series on the importance of SAM / KAM leadership. The post KAM Leader Series: Delivering for Customers appeared first on Strategic AccountManagement Association blog.
This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. Jeff is a partner at Shapiro Negotiations Institute and a frequent presenter and keynoter for Strategic AccountManagement Association. Step 1: Get your team on the same page.
By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Jennifer Stanley, Partner, North America Lead, Sales & Channel Practice, McKinsey & Company SAMA is proud to offer this 4th article in the 4-part series on the importance of SAM / KAM leadership.
Top 10 LinkedIn Hashtags Every Key AccountManager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a key accountmanager.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic accountmanagement is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.
By Saleh Al-Ben Saleh, Strategic AccountManager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.
In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. Remember: The sales rep or accountmanager needs to be an ambassador for their own company as well.
The terms AccountManagement (AM) and Key AccountManagement (KAM) appear in a lot of business conversations and articles. This article suggests a few simple principles to establish clarity and help business leaders correctly position the two subjects. AccountManagement: A necessity for all organisations.
Polarized attitudes towards Key AccountManagement. True Key AccountManagement (KAM) or Strategic AccountManagement (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key AccountManagement, what is it really?
More and more companies expect their key accountmanagers to be thought leaders. Why key accountmanagers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key accountmanagers are now expected to be thought leaders. Here's how. Table of Contents.
Key AccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. Key AccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
What are your options when you're a key accountmanager and ready for your next move? Life after key accountmanagement How to prepare for your next career move 1. Life after key accountmanagement What are your options when you're a key accountmanager and ready for your next move?
What if leadership was what we really needed in key accountmanagement today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. Almost never in the world of success and key accountmanagement, do we hear about the importance of leadership.
25 problems that stop key accountmanagers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key accountmanagement is a role that requires both sales skills and strategic thinking.
The Fine Art of Blending Text Messaging Into Your AccountManagement Process I love blending text messaging into my accountmanagement process. There are two reasons why blending text messaging into your accountmanagement process works: It’s mobile. Text is a Versatile For AccountManagement.
When a customer hits a snag while using your product, the first thing they interact with won’t likely be a helpful member of your team — it’s more often a knowledge base article. Much like your front door, you want to make your knowledge base articles as welcoming and friendly as possible. What is a knowledge base article?
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new accountmanagement role, grouped into 30 day periods. The rest of this article will explain how, so read on.
In the end, this seamlessness results in the symbiosis between humans and machines, as we discussed in the last article. The post Seamless AccountManagement appeared first on SalesPOP! As a developer and a vendor, we are committed to the use of the latest technology.
The next aspect of accountmanagement we need to consider–one that is vitally important–is application integration. Integration Tied Into AccountManagement. Let’s take a look at how application integration affects accountmanagement. Otherwise, accountmanagement isn’t really possible.
Speaking of books, if you struggle to get through a chapter before your mind wanders (guilty as charged) - this article has 14 practical ways to get back into the habit of reading. Knowing how to use a CRM is an essential competency for sales, key accountmanagement, customer success and many more. My favourite is set goals.
Through the articles in this series, we’ve now covered all aspects of accountmanagement, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports accountmanagement. Account Matrixes. White Space.
We explored the vital importance of accountmanagement in our previous article on accountmanagement —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. The Views and Roles.
Sales most definitely have two sides, and this is also true of accountmanagement. This is also true of accountmanagement. If we didn’t need sales or accountmanagement skills, people would simply buy products or services—which they obviously don’t. Pipeliner AccountManagement.
The emergence of the Customer Success Professional is an existential threat to accountmanagers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need AccountManagers, Customer Success.
In this brief article, we’ll look at two powerful resources that can keep sales teams (and sales leaders) on track: the KARE profiling system and the Pursuit Navigator tool – both of which were created by Sandler. The post Two Keys to Success in Large Territory AccountManagement appeared first on Sandler Training.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Zoom meetings can be an essential part of any teams sales, customer onboarding or ongoing accountmanagement processes. For more information about setting up Zoom AI transcriptions and summarizations, read our support article here. How can I access this feature? What else is new?
It has prioritized lead and opportunity management over accountmanagement. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real accountmanagement. A vital key to strategic accountmanagement is creating value for the customer.
Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. So here's my easy (in fact insanely easy) effective and quick strategic account plan.
This article focuses on individual competencies, especially those of the Key AccountManagers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies. 3 Types of KAM-relevant Competencies.
Read the full article Get answers to your most challenging career or leadership questions in Help Scout's customer service advice column by Mat Patterson.
The all-too-familiar sound of the champagne popping signals the beginning of a new year. It’s Wednesday, January 1, 2020. You have twenty-four hours left of vacation. Twenty-four hours left until you.
Listen to this article. You might also like 10 LINKEDIN HASHTAGS EVERY KEY ACCOUNTMANAGER SHOULD FOLLOW 6. Your LinkedIn profile photo represents YOU. It tells the world who you are. Take a good, hard, long look at your current photo. Are you happy with it? But if you're not, you better do something about it. This is amazing.
Some accountmanagers and key accountmanagers can get paralysed by over research. This article gives you three critical 20% areas to become the expert to your customers. When I started out in sales I was told to do customer research. No one told me what I should be researching, why and how I should use it.
When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. Second, AccountManagement , i.e. the management of existing customers.
At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—AccountManagement and Customer Success.
Deliver an initial training to the first Key AccountManagers and Teams. If, on the contrary, your company already has some experience with KAM, the potential training needs are somewhat different and can be summarized as follows; Deepen the training on KAM to existing Key AccountManagers and their teams.
As a sales leader, have you ever calculated the cost of poor accountmanagement? For example, let’s suppose your superstar salesperson closes a big account. But this account is local in your hometown. The account stayed active for one year and then left for a competitor’s service. Here’s how.
Why key accountmanagers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.
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increasingly M&BD professionals play a part on the front line of client contact for example, as accountmanagers) Client concentration? In this case, accountmanagers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Accountmanagement or project support?
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