Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. As a key account manager, you get things done through influence, not power.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Upland

JULY 9, 2020

That same advice is just as timely today for B2B sales and marketing leaders facing significant headwinds with COVID-19 and a very conservative spending climate. To do so, you’ll need to: Develop account management and portfolio plans. See how Altify Account Manager can help you put the focus back on your customers’. .

Account Management 195

Account Management Management Account Planning Digitalization 195

KAM With Passion

OCTOBER 7, 2020

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

DemandFarm

MARCH 31, 2025

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.

Key Account Management 52

Key Account Management Account Management Management CRM 52

Account Manager Tips

NOVEMBER 29, 2022

What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move?

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Holden Advisors

SEPTEMBER 21, 2021

Top-performing strategic account managers get this. In fact, 74% of B2B buyers do most of their research, online or by consulting internal experts, before engaging with vendors. In a review of 50,000 B2B sales calls, tech company Gong.io They sell potential. However, most buyers don’t look to vendors to educate them.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. Start free trial. Start free trial.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Strategic Account Management Association

JUNE 30, 2021

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. The post The Challenge of Selling Expertise (Not Product) appeared first on Strategic Account Management Association blog. Register here. Becoming a Trusted Advisor. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.

Account Management 98

Account Management Management B2B Advertising 98

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Table of Contents. (1)

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Beyond the immediate revenue boost, several other advantages make enterprise sales a strategic priority for key account managers.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

KAM With Passion

OCTOBER 27, 2020

Because in B2B sales the average win rate of offers is less than 50% and because the #1 competitor to any B2B sales person is the status quo which leads to no purchase and wasted time for all involved parties. Second, Account Management , i.e. the management of existing customers. Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Mike Kunkle

FEBRUARY 5, 2023

The most commonly supported activities for commercial methodologies include prospecting and opportunity management. The post The Perplexing Power of Process & Methodology in Complex B2B Sales appeared first on MikeKunkle.com.

B2B 231

B2B Sales Decision-making Negotiation 231

Strategic Account Management Association

FEBRUARY 3, 2022

In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. It takes time to map the political structure hidden behind the organizational chart, but it’s time well spent.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

The SAMA Podcast

AUGUST 17, 2022

Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.

Account Management 20

Account Management Management Sales Leadership Leadership 20

Account Manager Tips

SEPTEMBER 28, 2022

Worth a click + B2B Book Club Selection. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. You're supposed to represent the voice of the customer and your organisation, but you lose perspective and neutrality. Listen to your professional instincts.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. We have demanding jobs, demanding clients, demanding managers, demanding personal lives.

B2B 130

B2B Key Account Management Healthcare Account Management 130

QYMATIX

APRIL 9, 2025

With our intelligent assistant, salespeople from B2B manufacturers and distributors can now, mor easily, find the products with the highest purchase probability per customer, find the optimal final price for any given customer and quantity, and retain customers before they lose them. What can Qymatix do that no other AI sales assistant can?

Software 40

Software Software B2B Artificial Intelligence 40

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Sales Outcomes

FEBRUARY 13, 2023

Account Managers often struggle to grow and retain revenue, particularly during economic uncertainty. Here are four common mistakes that contribute to customer churn and prevent realizing the full potential of account relationships. That helps the account manager shift from the vendor’s status to a trusted advisor.

Account Management 52

Account Management B2B Management Account Planning 52

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Listen to this article. Here are the book recommendations for September 2022. Table of Contents.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Revegy

NOVEMBER 28, 2023

The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. The digital […] The post B2B Enterprises and the Rise of Customer-Centricity Software appeared first on Revegy.

B2B 108

B2B Software Software Digitalization 108

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 98

Account Planning B2B Decision-making Stakeholders 98

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

QYMATIX

MAY 25, 2021

What is the role of Sales Controllers and Business Analysts in B2B? Sales Controllers in B2B medium size organisation are usually responsible for the planning, coordination and controlling of sales. Sales Controllers in B2B medium size organisation are usually responsible for the planning, coordination and controlling of sales.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Upland

DECEMBER 6, 2021

This is especially true for sellers with a wide portfolio of complex enterprise customers and B2B opportunities to look after. This way, teams can collaborate more efficiently to refine account plans and win opportunities. Collaborate more efficiently on account and opportunity plans.

Account Planning 195

Account Planning Account Management Organization Customer Success 195

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 98

B2B B2C Finance Communication 98

Arpedio

JUNE 10, 2024

Why is Customer Segmentation Important in Account Management? Effective account management hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, account managers can tailor their communication, offerings, and solutions to address these specific requirements effectively.

Account Management 52

Account Management Management e-Learning Retail 52

ProlifIQ

NOVEMBER 7, 2024

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Few B2B enterprise teams present predefined solutions. Co-Customer Selling: Enterprise selling has been changing.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195