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Account Management B2B Innovation 
Strategic Account Management Association
DECEMBER 3, 2020
As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.
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Account Manager Tips
MARCH 23, 2021
Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.
Account Manager Tips
JUNE 23, 2024
Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."
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Account Manager Tips
AUGUST 4, 2022
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. As a key account manager, you get things done through influence, not power.
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KAM With Passion
OCTOBER 7, 2020
The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.
DemandFarm
MARCH 31, 2025
For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
Arpedio
OCTOBER 11, 2021
Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. Ulrik Monberg, CEO & Founder. +45
Account Manager Tips
MARCH 23, 2021
Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.
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ProlifIQ
NOVEMBER 7, 2024
Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals.
Red Star Kim
NOVEMBER 17, 2023
Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m
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Account Manager Tips
AUGUST 10, 2021
84% of B2B decision-makers start the buying process with a referral. But, for B2B companies, it falls to the sales team or the key account management team to ask. Warwick Brown // Account Manager Tips. quality, size, innovation). Why are referrals so powerful? Reputation. Reciprocity.
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Arpedio
FEBRUARY 3, 2022
Are you ARPEDIO’s new Account Manager within the Nordics? Are you ARPEDIO’s new Account Manager within the Nordics? Are you ARPEDIO’s new Account Manager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What you will do.
Arpedio
FEBRUARY 3, 2022
Are you Arpedio’s new Account Manager within the Nordics? Are you Arpedio’s new Account Manager within the Nordics? Are you Arpedio’s new Account Manager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What you will do.
KAM With Passion
MARCH 17, 2022
Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.
Account Manager Tips
NOVEMBER 19, 2022
B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. Bain has organised 40 distinct kinds of value that B2B solutions provide customers into a pyramid with five levels. Innovation can't happen without experimentation. Will it scale? "We
Arpedio
DECEMBER 2, 2021
Are you an aspiring future Account Manager and have a passion for sales? This position requires phone calling, qualification, consultative selling skills and tight collaboration with the Account Executives to generate new opportunities. We offer you a clear career path from SDR to Account Manager and on to Account Executive.
ProlifIQ
JUNE 21, 2023
Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
Arpedio
OCTOBER 20, 2021
Are you an aspiring future Account Manager and have a passion for sales? This position requires phone calling, qualification, consultative selling skills and tight collaboration with the Account Executives to generate new opportunities. We offer you a clear career path from SDR to Account Manager and on to Account Executive.
Account Manager Tips
SEPTEMBER 7, 2022
Even when they do deliver something innovative, it's not for long. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value.
Account Manager Tips
JULY 6, 2022
I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. And why does it even matter? Clarify roles and tasks.
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Arpedio
AUGUST 30, 2021
We are passionate about innovation through software and in making sales professionals successful. You’ll get plenty of responsibility and insights on how to grow and manage an international tech scale-up. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.
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Arpedio
SEPTEMBER 23, 2021
Before I joined Arpedio, for 15+ years, I have been leading, managing and supporting various changes, including CRM, in B2B contexts for multi-national Danish companies like Danfoss and Arla. As a change management professional, I’m very proud of Arpedio’s focus on user adoption. juste@arpedio.com. linkedin.com/in/justeb/.
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Arpedio
JUNE 2, 2021
It’s safe to say that SAMA really went above and beyond this year to bring together the largest virtual, cross-industry community of innovators and decision makers focused on co-creating value with strategic and key customers. So where is the work of strategic and key account management headed? Adapting to a more virtual future.
Arpedio
FEBRUARY 18, 2021
Arpedio’s Whitespace and Relationship Management tools has enabled TDC to perform intelligent deal and account management directly in Salesforce, eliminating duplicated work and improving collaboration by making the portfolio plans shareable and comparable. Something that we weren’t able to do before. Claus Hansen. Contact us.
DemandFarm
MAY 25, 2023
A digital mindset is an approach to thinking that focuses on embracing change, adapting to new technologies, and constantly seeking innovative ways to solve problems and improve business processes. Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement.
Arpedio
AUGUST 9, 2021
We are dedicated B2B sales experts in customer relationship management and marketing automation, specialized and certified within Salesforce. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Share on facebook. Share on linkedin.
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Arpedio
MAY 3, 2021
This digital transformation enables employees to work from anywhere, and there’s no doubt this will be a catalyst for growth and innovation in the future. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Ulrik Monberg, CEO & Founder. +45
KAMCast
JULY 8, 2021
The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?
Account Manager Tips
AUGUST 31, 2022
Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Bain B2B Elements of Value.
Hubspot Sales
SEPTEMBER 11, 2018
Of all the questions we receive at Gartner’s Sales practice, some of the toughest and most frequent revolve around key account management. “ How do we build a successful key account management program? ”. “ How do find effective key account managers (KAMs)? ”. “ How do we equip them to succeed? ”. “
Red Star Kim
JANUARY 16, 2023
Although I always wonder why managing efficiency takes precedence over growing revenues and profits – at a time when perhaps competitors might limit investment so those bold enough to do so obtain a “bigger bang for their buck”. Improving/establishing account management. Improving project management on client engagements.
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Red Star Kim
AUGUST 24, 2023
And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy). How many do you know?).
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Gordian Business
JUNE 3, 2019
“You know you asked for ways to improve our relationship with United Hospitals”, she reminds you about the last management meeting. We need to innovate for them!” One way to create value for your best customers is to innovate. But, innovate, and innovation are weasel words. How fast do you want the innovation?
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DemandFarm
AUGUST 31, 2023
Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.
Arpedio
MARCH 18, 2024
In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth.
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Arpedio
JANUARY 14, 2021
Download your "digital sales and account management coach" now. ? Interested in how to become even more successful in your strategic account planning and complex sales? Download the article “ Your digital sales and account management coach ” for free and learn more. Back to blog. Share on facebook. Share on email.
Arpedio
OCTOBER 5, 2021
Watch or re-watch our LinkedIn Live focusing on how Strategic Account Management increases sales velocity for European Enterprises. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. LinkedIn Live: SAMA Looks to Europe. ? Back to blog.
Arpedio
SEPTEMBER 8, 2021
In our inaugural LinkedIn Live, our very own Account Manager Maximilian Opp interviews the CEO of Arpedio - Ulrik Monberg and the Vice President of Sales - Anders Gyldenløve Pedersen. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.
Arpedio
MAY 25, 2021
Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Ulrik Monberg, CEO & Founder. +45 um@arpedio.com.
Arpedio
MARCH 15, 2022
Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Anders Gyldenløve Pedersen. +45 45 30 93 42 09.
QYMATIX
JULY 13, 2021
B2B sales intelligence – should you make or buy your tool? Business Intelligence (BI) was always critical in B2B sales. Sales intelligence is no longer just one additional software you can use in B2B. Sales Intelligence is a Game Changer in B2B. Now it has become essential. Make or buy BI for sales – How to decide?
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Arpedio
JUNE 16, 2022
Org charts have become an indispensable account management tool that help the account professionals stay organized, be more efficient, and last but definitely not last, identify obstacles before they turn into real headaches. Global B2B corporations are already creating significant results through the ARPEDIO solutions.?.
Arpedio
NOVEMBER 7, 2022
The Sales MBA at a glance – How to Educate B2B Sales Reps for Maximum Success. ? B2B Sales: A Combination of Psychology and Strategy. The Framework for Successful B2B Selling. 3 things Sales Leaders can do to Educate B2B Sales Reps for Successful Enterprise Selling. B2B Sales: A Combination of Psychology and Strategy.
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