Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Beyond the immediate revenue boost, several other advantages make enterprise sales a strategic priority for key account managers.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Account Manager Tips

JUNE 23, 2024

Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."

B2B 186

B2B Key Account Management Account Management Innovation 186

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. Contact us.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Table of Contents.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Account Manager Tips

SEPTEMBER 28, 2022

Worth a click + B2B Book Club Selection. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. You're supposed to represent the voice of the customer and your organisation, but you lose perspective and neutrality. Listen to your professional instincts.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

Upland

APRIL 20, 2023

How can effective account management help you defend and grow revenue? As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. You need a strategy to defend and grow revenue in not only key accounts, but in every account.

Account Management 195

Account Management Management Account Planning Decision-making 195

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Deep Insight

AUGUST 10, 2020

This blog is about the fundamentals of Key Account Management (KAM) but that was not the topic I had in mind when I interviewed Joe Edwards. Before we got to that point, Joe talked about his first job as a sales manager at Hewlett-Packard (HP). Key Account Management. Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

KAM With Passion

OCTOBER 27, 2020

Because in B2B sales the average win rate of offers is less than 50% and because the #1 competitor to any B2B sales person is the status quo which leads to no purchase and wasted time for all involved parties. Second, Account Management , i.e. the management of existing customers. Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. The education of team members is easier with the key data in one place.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Table of Contents.

B2B 130

B2B Key Account Management Healthcare Account Management 130

ProlifIQ

FEBRUARY 27, 2023

It dawned on me the striking simplicity parallel to B2B selling. If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

B2B 130

B2B Key Account Management Account Management Decision-making 130

DemandFarm

APRIL 21, 2023

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. While the key account management practice is demanding, it also offers many benefits. What does a Key Account Manager do?

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

SBI Growth

JANUARY 24, 2020

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” ” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S.

Key Account Management 69

Key Account Management Account Management Publishing Management 69

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

FEBRUARY 20, 2024

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?

Key Account Management 40

Key Account Management Account Management Management Strategic Thinking 40

DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

KAMCast

JULY 8, 2021

Or are you winging it along the way, relying on personality to build those relationships with key contacts? If all businesses existed to solve a problem, then account managers needed to become problem solvers. What role does today’s account manager play then?

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Listen to this article. Here are the book recommendations for September 2022. Table of Contents.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

The SAMA Podcast

JULY 14, 2022

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show.

Key Account Management 104

Key Account Management B2C Account Management B2B 104

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value. What do B2B customers value? Your goal is to be the preferred.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 98

Account Planning B2B Decision-making Stakeholders 98

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. B2B decisions are made by committees of people with different opinions. People problems B2B decisions are by committee. What's going on? Disengaged.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

OCTOBER 25, 2023

Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98