Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Account Manager Tips

SEPTEMBER 28, 2022

Worth a click + B2B Book Club Selection. Every month I publish a list of handpicked books to help you with your professional development. This month's titles will help you grow your authority at work, improve your relationships and teach you how to accept feedback (even when you're not in the mood to hear it. +

Key Account Management 130

Key Account Management Account Management Management Publishing 130

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Conclusion.

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

Account Management Skills

JULY 26, 2023

In fact, “I used to think great work leads to a great relationship, but I realised clients can still despise you to the point of firing you. Conversations are already happening in which clients are asking account managers questions about AI.

Account Management 52

Account Management Management Client Relationships Communication 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Red Star Kim

NOVEMBER 1, 2023

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Was that one of the reasons that you wrote the book Chris?

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Red Star Kim

FEBRUARY 8, 2024

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. This was with Kate Whittaker , Kate has 30 years as a marketing client. And she said, good account management makes everything run smoothly. How do clients make money, for example? Welcome to Episode 27.

Account Management 52

Account Management Management Decision-making Procurement 52

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. why it’s important to agencies and clients to get the writing of the brief right. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief.

Account Management 52

Account Management Management Advertising Healthcare 52

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Focus on what you have and how your client perceives working with you. Developing Knowledge-Based Client Relationships. Just you and your clients. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

APRIL 11, 2022

Anyway, the first highlight it sent me was from a book I read a while back, called The Business of Expertise and it got me curious (or is that furious?) It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? The book documents the transformation of IPG agency Huge with Caroline Johnson at The Business Model Company completely overturning the agency’s business model.

Account Management 40

Account Management Profitability Account Growth Procurement 40

Account Management Skills

MAY 20, 2024

If you’re an agency owner who wants to stand out in a competitive market, then today’s guest has written an entire book about it. If you want to know the quickest and easiest ways that are working right now for other agencies, check out the details of my Account Accelerator programme. Welcome to Episode 114.

Account Growth 52

Account Growth Client Relationships Marketing Management 52

Red Star Kim

DECEMBER 12, 2023

External clients – Then of course we need to build networks amongst potential clients, existing clients and referrers. Marketing is the client’s representative within the firm. Our client relationships keeps us in touch with market changes and perceptions. But is this a fair assumption?

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Developing Knowledge-Based Client Relationships. Just you and your clients. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Management Skills

DECEMBER 5, 2022

This is part two of a two part episode about raising your account management game. So you want to raise your profile, or you’re not really sure what you can do to be more effective in your account management role. This is part two of a two part episode about raising your account management games.

Management 52

Management Account Management e-Learning Client Relationships 52

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Account Management Skills

APRIL 22, 2024

During our chat, Shannyn shares: the Win Without Pitching ® principles what it takes to circumnavigate a client’s pitch process the common sales challenges faced by agencies today her advice for agency owners who want to stand out in the market, and lots more.

Client Relationships 52

Client Relationships Sales Training Management Marketing 52

Arpedio

APRIL 30, 2024

It involves identifying opportunities for growth within your current accounts and developing strategies to capitalize on them. The Components of Account Growth Strategy An effective account growth strategy comprises several essential components designed to help you optimize client relationships and drive sustainable growth.

Account Growth 52

Account Growth Client Relationships CRM Business Growth 52

Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. rarely ask for a referral. ” If you're not asking your clients for referrals, you're missing out on a huge opportunity. Warwick Brown // Account Manager Tips. Client Relationship Building.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Hubspot Sales

SEPTEMBER 16, 2020

To others still, it means a key account plan. We observed this troubling phenomenon while conducting research for our book Cracking the Sales Management Code. Without a common understanding of the term " sales process ," sales managers can’t coach or communicate with their sellers as effectively. Account Management.

Account Management 132

Account Management Sales Account Planning CRM 132

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Jermaine Edwards

DECEMBER 6, 2023

After reading close to 50 different books and research papers on social psychology, ethics of trust, cultural trust, cultural behaviour and just plain old observation in business. Check out Daniel Goleman’s book on Social Intelligence). It dawned on me that we look for this criteria intuitively all the time.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Arpedio

JUNE 2, 2023

Well, let’s break it down in plain English: An account plan is like having a secret weapon in your sales arsenal. It’s a game plan, a roadmap, a strategic guide that helps you navigate the tricky waters of client relationships and skyrocket your revenue. Think of it as your personalized blueprint for success.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Book free demo.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Book free demo.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Studies show that companies that invest in client relationships during a crisis emerge stronger. Book free demo.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

MAY 4, 2021

In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. Book demo now. Contact us.

Account Management 52

Account Management B2B Stakeholders Key Account Management 52

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. With that being said, there are countless types of plans and strategies that one can use in order to obtain marketing efforts or uphold client relationships.

Account Planning 52

Account Planning Account Development Management Account Management 52

Account Management Skills

AUGUST 2, 2021

My goal as always, for you is to come away with helpful tips, ideas, golden Nugget nuggets of wisdom, and reminders for how to keep and grow existing client relationships. Spencer is the author of the book Agencynomics, and Co-Founder and Joint CEO of Cact.us So let’s start off with getting business. GETTING BUSINESS.

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Account Management Client Relationships Management Meetings 52