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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

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The Sliding Scale of Sales Transformation

Mike Kunkle

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

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How to prevent 3 difficult client conversations – a checklist for account managers

Account Management Skills

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. What else can account managers do to prevent difficult client conversations?

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Instead, salespeople had to go through printed books that listed customers in different industries. Instead, salespeople had to go through printed books that listed customers in different industries.