Account Management, Book and Co-Creation - Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management

Key Account Management Account Management Management Client Relationships

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management

Account Management Management Account Planning Co-Creation

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Account Planning

Account Planning Co-Creation Account Management Negotiation

The Sliding Scale of Sales Transformation

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

Co-Creation

Co-Creation Sales Sales Training Decision-making

How to prevent 3 difficult client conversations – a checklist for account managers

Account Management Skills

APRIL 8, 2024

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. What else can account managers do to prevent difficult client conversations?

Account Management

Account Management Management Co-Creation Communication

What type of B2B sales will still exist in 50 years?

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Instead, salespeople had to go through printed books that listed customers in different industries. Instead, salespeople had to go through printed books that listed customers in different industries.

B2B

B2B Artificial Intelligence Computers and Electronics Internet

Key Takeaways From SAMA 2023 Annual Conference

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

Co-Creation

Co-Creation Account Management Account Planning B2B

Key takeaways from SAMA Global Summit 2021?

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Book free demo. Key takeaways from SAMA Global Summit 2021. ? Back to blog. Share on facebook. Share on linkedin.

Digital Transformation

Digital Transformation Account Management Co-Creation B2B

Key takeaways from SAMA Global Summit 2021?

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Book free demo. Key takeaways from SAMA Global Summit 2021. ? Back to blog. Share on facebook. Share on linkedin.

Digital Transformation

Digital Transformation Account Management Co-Creation B2B

Key takeaways from SAMA Global Summit 2021?

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Book free demo. Key takeaways from SAMA Global Summit 2021. ? Back to blog. Share on facebook. Share on linkedin.

Digital Transformation

Digital Transformation Account Management Co-Creation B2B

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program?

Co-Creation

Co-Creation Marketing Management Suppliers

Why ABM is essential to your business

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.

Co-Creation

Co-Creation Account Management Account Planning Key Account Management

What type of B2B sales will still exist in 50 years?

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Instead, salespeople had to go through printed books that listed customers in different industries. Instead, salespeople had to go through printed books that listed customers in different industries.

Artificial Intelligence

Artificial Intelligence B2B Computers and Electronics Internet

White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management

Account Management B2B Key Account Management Co-Creation

White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management

Account Management B2B Key Account Management Co-Creation

Account-Based Selling (ABS): Everything you need to know

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Book a free demo. Best in Class. Share on email.

Stakeholders

Stakeholders B2B Account Management Decision-making

4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. SAMA 7-step Strategic Account Management Process In collaboration, SAMA and ARPEDIO have embedded the SAMA world-renowned 7-step strategic account management process into ARPEDIO’s powerful account-based selling platform. Table of Contents 1.

Sales

Sales Account Management e-Learning Decision-making

Here’s What You Missed at TRANSFORM 2020

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation

Co-Creation Healthcare B2B Customer Knowledge

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

MARCH 8, 2022

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Amarachi Ogueji.

Customer Success

Customer Success Co-Creation Customer Experience Leadership

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. There are many books on the subject of "choice." San Diego, CA and New York, NY (November 5, 2019) –.

Acquisition

Acquisition Account Planning Onboarding B2B

Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

Account Management

Account Management Management Advertising Healthcare

The Art of Client Service, with Robert Solomon

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising

Advertising Account Management Management Computers and Electronics

What agencies and brand need to know about web3, with Jeff Kauffman Jr.

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. They’re just like, well let’s make our employees co owners of this thing. I’ve asked a few.

Internet

Internet Digitalization Advertising Supply Chain

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

How to systemise account management in your agency, with Alex Raymond

A Step-by-Step Strategic Account Plan Template for Shared-Value

The Sliding Scale of Sales Transformation

How to prevent 3 difficult client conversations – a checklist for account managers

What type of B2B sales will still exist in 50 years?

Key Takeaways From SAMA 2023 Annual Conference

Key takeaways from SAMA Global Summit 2021?

Key takeaways from SAMA Global Summit 2021?

Key takeaways from SAMA Global Summit 2021?

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Why ABM is essential to your business

What type of B2B sales will still exist in 50 years?

White Space Analysis: A Complete Guide

White Space Analysis: A Complete Guide

Account-Based Selling (ABS): Everything you need to know

4 Sales Methodologies That Will Maximize Your Sales Success

Here’s What You Missed at TRANSFORM 2020

Top 50 Women Leaders in Customer Success 2022

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

The Art of Client Service, with Robert Solomon

What agencies and brand need to know about web3, with Jeff Kauffman Jr.

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