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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.

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Zen and the Art of Key Account Management: Balancing Quality, Accounts, and Relationships

DemandFarm

Your work as a key account manager is similar to undertaking a long journey. Pirsig’s book dives deep into concepts like quality, relationship and reaching the destination. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key Account Management.

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B2B Book Club Selection (November 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Why this book? Why this book?

B2B 130
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Implementing the Building Blocks of Sales Enablement: Mastering the Sales Systems

Mike Kunkle

A startup might prioritize agility and entrepreneurial spirit over experience, whereas an established company would look for individuals with a proven track record in specific sales processes and methodologies. The former may also include more hypothetical questions, while the latter would likely lean toward behavioral.

Sales 269
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Effective Account Management Strategies

Arpedio

In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

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How to Crush Your First 100 Days as an SDR, According to HubSpot Reps Who've Done It

Hubspot Sales

HubSpot Account Manager, Carl Ferreira , puts it bluntly, "The goal [of a call] is a good, helpful conversation." SDRs need to prioritize meaningful connections with prospects. Well, according to HubSpot Principal Channel Account Manager, Katie Carlin , curiosity is key. How to Crush Your First 100 Days as an SDR.

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Customer Segmentation for Effective Account Management

Arpedio

Why is Customer Segmentation Important in Account Management? Effective account management hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, account managers can tailor their communication, offerings, and solutions to address these specific requirements effectively.