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From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.
What skills do key accountmanagers need? Key accountmanagement is a profession in demand. Key AccountManagers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. All this talk about the digital economy. I sure was. But fear not.
The best sales podcasts key accountmanagers should listen to Are you a key accountmanager? Why selling is hard for key accountmanagers Key AccountManagers are busy making sure clients get the best from what they've already bought. Do you sell? Do you listen to podcasts? What's left to sell?
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Account plans are help you define your key account strategy.
21 free courses for key accountmanagers to boost your skills now A key accountmanager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key accountmanager. Need more help to improve your key accountmanagement skills?
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Sales maps for key accounts tend to be quite complex with many stakeholders.
Every month I share a selection of popular titles to help with your professional development as a key accountmanager. Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Why this book? Why this book?
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new accountmanagement role, grouped into 30 day periods. Are you moving to accountmanagement from a different profession?
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
DemandFarm AI-Powered Relationship Mapping for Key Accounts DemandFarm offers a comprehensive org chart and relationship mapping solution tailored for account-based sales. It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data.
Why is Customer Segmentation Important in AccountManagement? Effective accountmanagement hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, accountmanagers can tailor their communication, offerings, and solutions to address these specific requirements effectively.
Are you a B2B accountmanager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, accountmanagers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.
When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key accountmanagement Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. That’s not how it works.
DemandFarm DemandFarm is purpose-built for key accountmanagers, particularly for those who manage complex account-based sales processes. Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units. Why Consider It?
Evolving Key AccountManagement: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Superior together. Enhance forecast accuracy.
In today’s competitive business landscape, effective accountmanagement plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, accountmanagement is not without its challenges. Addressing these challenges is crucial for business success.
By adopting ARPEDIO’s advanced accountmanagement solutions, B.I.G. leveraged ARPEDIO’s tools to drive growth, accountability, and measurable improvements across their organization Download The Full Case Study Curious to see how Beaulieu International Group Transformed Their Commercial Excellence with ARPEDIO?
Accountmanagement serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, accountmanagement involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
Why Key AccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key AccountManagement (KAM) comes in. What is Key AccountManagement?
increasingly M&BD professionals play a part on the front line of client contact for example, as accountmanagers) Client concentration? In this case, accountmanagers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Accountmanagement or project support?
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagement Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount.
Too many clients, not enough time Key accountmanagers have a lot of clients. Share the load You don't have to be the only one in your organization communicating with key stakeholders. Use meeting scheduling apps Meeting scheduling software enhances client communication by automating the appointment booking process.
This is where effective accountmanagement comes into play. Businesses across industries are increasingly turning to accountmanagement solutions to streamline their processes, enhance client satisfaction, and drive growth. Moreover, efficient accountmanagement contributes to operational efficiency and productivity.
CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.
Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Recommended sales books. Book Review: Smarter selling – Next generation sales strategies (kimtasso.com).
StakeholderManagement: A Must Read Guide ← Back to blog Stakeholdermanagement refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is StakeholderManagement? What is a stakeholder?
Being a trusted advisor is how you get into that room. In Not Just Another Vendor, the latest, indispensable book on account planning to come out of Altify, we learn about one seller who took a long time to learn this lesson. Sales were good, but they weren’t great.
To others still, it means a key account plan. We observed this troubling phenomenon while conducting research for our book Cracking the Sales Management Code. Without a common understanding of the term " sales process ," sales managers can’t coach or communicate with their sellers as effectively. AccountManagement.
If you doubt this, check out the book, The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna, and the detailed research behind it.) The most commonly supported activities for commercial methodologies include prospecting and opportunity management.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
The evolution of an accountmanager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s accountmanager play then?
What is Key AccountManagement? Key AccountManagement (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key AccountManagement – What is it?
Who are their internal stakeholders? How do they want to manage supplier relationships? One of the only sales books I've read that has a dedicated chapter on partnering with procurement. The world's most amazing community of key accountmanager. Is it critical, important or unimportant? Find out their KPI drivers.
Why Don't Clients Make Decisions (and How to Help Them Commit) As a key accountmanager, your goal is to keep your clients happy and satisfied with your solutions. Talk to their stakeholders. Join a growing community of sales, customer success and key accountmanagement readers. What's going on? Learn more.
What are the pressures and challenges that stakeholders face at the moment? Customer-facing account teams still try to develop business with a product-focused mentality at the same time that healthcare stakeholders wrestle with challenges; the timing and context of which, render product-centric approaches a distraction.
What are the pressures and challenges that stakeholders face at the moment? Customer-facing account teams still try to develop business with a product-focused mentality at the same time that healthcare stakeholders wrestle with challenges; the timing and context of which, render product-centric approaches a distraction.
Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key accountmanagement. Connected with key stakeholders and decision makers. From the book 5-Minute Selling: The Proven, Simple System That Can Double Your Sales.
While having a lemonade stand when you were five wouldn’t really hold up on a resume, some traditional sales experiences you may already be familiar with are working as a cashier at a retail store or fast-food chain being an accountmanager at a local business. Read a sales book. How To Get Sales Experience.
At the end of the implementation project, we will facilitate a training session for chosen key users and stakeholders, and we will make sure to provide guides for how to work with the solution. We are dedicated B2B sales experts in customer relationship management and marketing automation, specialized and certified within Salesforce.
If you’d like some training for you or a member of your client-facing team in how to manage your client relationships, so you’ll be seen more as a proficient proactive advisor, rather than a reactive audit taker, check out the details of my Account Accelerator programme. Transcript: . Jenny 00:02. Beth 09:22.
This client case is based on an interview with Josh Seddon, Head of AccountManagement, EMEA, at Eagle Eye. Josh leads a team of accountmanagers and is responsible for Eagle Eye’s key and strategic accounts in EMEA. Superior together.
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