Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Their collective insights and experiences painted a picture of the transformative potential of SAM in today’s business landscape. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Arpedio

FEBRUARY 14, 2024

This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Decision-making 52

Arpedio

FEBRUARY 14, 2024

This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Decision-making 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

DemandFarm

JULY 30, 2024

Highlighting your unique value proposition while acknowledging competitors’ strengths helps in securing the deal. Use this information to highlight your unique value proposition and position your solution effectively. One crucial aspect often overlooked in sales discussions is account management.

Decision-making 40

Decision-making Value Proposition Sales B2B 40

Arpedio

FEBRUARY 15, 2024

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Arpedio

JULY 11, 2022

Even though we’re targeting specific prospects and personas that we’d like to talk to, we’re still looking at the business as a whole: we try to work on behalf of our business for their business, and we try to find the business goals and challenges that align with the value propositions that we offer.

B2B 52

B2B Account Management Customer Success Leadership 52

Arpedio

JULY 12, 2023

How to Get Started with Account-Based Marketing and Account-Based Selling Implementing account-based marketing and sales can pave the way for success and foster business growth, making it an ideal strategy for your organization.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Arpedio

FEBRUARY 15, 2024

Interest: Once potential customers are aware of a business, the next step is to nurture their interest. Pre-sales activities during this stage include providing detailed product information, addressing customer pain points, and showcasing the unique value proposition.

Sales 52

Sales Decision-making Customer Experience Value Proposition 52

Arpedio

FEBRUARY 14, 2024

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. Conducting thorough market research and understanding the unique needs and preferences of the target audience allows businesses to customize their offerings accordingly.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

SmartKarrot

APRIL 24, 2020

While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. When the convergence of low customer retention rates and higher churn, creates a deadlock in business growth, ‘ client success manager ’ comes in. Client success managers are comparatively new.

Management 11

Management Account Management Acquisition Value Proposition 11