Account Management Skills

OCTOBER 15, 2024

An account director client of mine has been struggling with a client relationship. Unexpectedly, her long-standing, ‘satisfied’ client rejected her cost estimate for a new scope of work. The client explained she’d received a cheaper quote (almost 50% less) from an alternative agency.

Decision-making 40

Decision-making Suppliers Client Relationships B2B 40

MTD Sales Training

AUGUST 29, 2013

We often hear about how ‘relationships’ make or break the long-term partnership with a client, and it’s true that the connection that you keep with the client can play a vital part in determining whether you will keep getting repeat orders or not from your client. Low understanding of the overall company business.

Suppliers 48

Suppliers Key Account Management Account Management Global Accounts 48

KAMCast

JANUARY 7, 2021

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them?

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

MTD Sales Training

MAY 10, 2016

Ask any buyer what cements the relationship between them and their best suppliers, somewhere down the line this concept of connection will rise up. No buyer I know will say that they continue buying from a company without some form of bond or relationship with them. Keep action at the top of your list of priorities.

Negotiation 48

Negotiation Client Relationships Decision-making Suppliers 48

Account Management Skills

AUGUST 2, 2021

My goal as always, for you is to come away with helpful tips, ideas, golden Nugget nuggets of wisdom, and reminders for how to keep and grow existing client relationships. On episode 16, and this is tip number five, I had the pleasure of speaking to the account management team at Skeleton Productions.

Account Management 52

Account Management Client Relationships Management Meetings 52

Account Management Skills

JUNE 5, 2023

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

Management 52

Management Account Management Suppliers Onboarding 52

Account Management Skills

JUNE 26, 2023

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. And really our role is to be really valued client partners.

Account Management 52

Account Management Client Relationships Management Communication 52

Account Management Skills

JANUARY 25, 2022

Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. And if you want to expand your current client relationships and you’re working in agency client service, my Account Accelerator programme is designed specifically for you.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Deep Insight

NOVEMBER 29, 2021

There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. .

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. .

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools? 35:32 Sharon Toerek Exactly.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? Building value-driven strategic connections with your important clients can aid in long-term development and retention, maximizing the income potential. This approach is called strategic account management for enterprises (also known as key account management).

Account Management 10

Account Management Management Key Account Management Decision-making 10

Account Management Skills

DECEMBER 19, 2022

Growing your existing accounts is one of the most overlooked sources of new revenue. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. So that is a very humble position. Thank you for sharing that. I don’t I think give it some time!

Marketing 52

Marketing Account Management Management Onboarding 52

Account Management Skills

JULY 6, 2021

One agency account manager told me, I talk about this in my programme, and we talk about using client stories and talking about what other clients are benefiting from and what you’re seeing, the trends, the patterns. I absolutely agree and I love that you’re making this point. But do you know what?

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

OCTOBER 19, 2021

And that’s quite a good segue into, because I know, the people listening to this are either agency owners, or they’re account managers. So for example, any one of those eight profiles, could be an account manager. They’re so trusted by individuals, when it comes to suppliers or customers.

Account Management 40

Account Management Decision-making Management Finance 40

Account Management Skills

JUNE 29, 2021

And what our research consistently shows, is those that had the best service, the best client relationships are undoubtedly the ones that have performed better. It’s interesting that some of our clients say to us, what’s happening out there? Like, are we asking our clients for their expectations? Jenny 10:23.

Account Management 40

Account Management Meetings Onboarding Client Relationships 40

Account Management Skills

NOVEMBER 21, 2022

Given the current unstable economic climate, client retention for agencies is a real top priority right now. He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? And I just thought I’d jump for it.

Digitalization 104

Digitalization Marketing Account Management Leadership 104