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The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic accountmanagement is enshrined at the center of a company’s business strategy. The post Learn from the best: The 2020 SAMA Excellence Awards winners appeared first on Strategic AccountManagement Association blog.
Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic accountmanagers. This is leading many companies to accelerate their strategic accountmanagement journeys and transformations. We think not.
Director GlobalAccountManagement, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.
Polarized attitudes towards Key AccountManagement. True Key AccountManagement (KAM) or Strategic AccountManagement (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key AccountManagement, what is it really?
Once this organisation will have progressed enough on complex sales and on basic accountmanagement, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.
This article focuses on individual competencies, especially those of the Key AccountManagers. It provides you with a precise description of the skills and competencies required from a true Key AccountManager (not a plain entreprise customers sales rep). Defining Skills & Competencies.
We talk to Dominque Côté about the central role of marketing in Key AccountManagement (KAM). Along with the Key AccountManager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango .
In the world of sales, AI offers huge potential — and it could be what strategic accountmanagers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic accountmanagers. Using generative AI to develop summaries of account activity.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic accountmanagement is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.
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