Strategic Account Management Association

NOVEMBER 11, 2022

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

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Account Growth Account Management Management Co-Creation 520

Strategic Account Management Association

APRIL 22, 2021

Servitization and advanced services offer the potential for organizations to significantly transform their business models to deliver even greater value to customers while also increasing their own profitability. To explore how servitization can lead to greater value for you and your key accounts, contact Neil Tumber n.tumber@aston.ac.uk

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

Strategic Account Management Association

FEBRUARY 1, 2024

appeared first on Strategic Account Management Association. LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success. The post What’s In A Name? Turns Out — Everything!

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Account Management Co-Creation Management Organization 400

DemandFarm

NOVEMBER 22, 2024

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact Account Management Teams 1.

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Key Account Management Account Management Management Stakeholders 52

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. SAMA is a global non-profit organization with more than 15,000 members.

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Key Account Management Account Management Co-Creation Management 98

Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process.

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Co-Creation Sales B2B Decision-making 195

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Don’t waste time on the wrong accounts.

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Co-Creation Value Proposition Account Planning Suppliers 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Account Management Management Account Planning Co-Creation 98

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Invest in skills and training: Organizations often under-invest in tools, talent, and training for effective ABM.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

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Account Planning Co-Creation Account Management Negotiation 142

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

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Account Management Management Account Planning Co-Creation 52

Mike Kunkle

MAY 11, 2022

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.

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Co-Creation Sales Sales Training Decision-making 130

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Emerging Trends in Customer Success Management Several trends are reshaping how customer success management is viewed.

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Key Account Management Account Management Customer Success Management 52

Revegy

MAY 14, 2018

What would a 9 to 11-point increase to your key account growth mean for your organization? The Strategic Cost of Key Accounts. Customers expect value co-creation. The Operational Cost of Key Accounts. Managing and growing key account relationships is a resource-intensive process.

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Co-Creation Key Account Management Account Management Account Planning 53

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. Thales recognized that this engagement from the top was essential for aligning the organization with the ABM vision.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango .

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Co-Creation Marketing Value Proposition Key Account Management 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Agile is the new normal — if there is ever going to be a new normal.

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Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

OCTOBER 30, 2023

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

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Co-Creation Account Planning Artificial Intelligence Leadership 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT.

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Leadership Co-Creation Account Management Decision-making 52

Farland Group

SEPTEMBER 28, 2022

Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. White spot analysis to identify gaps in the account approach. Pipeline analysis.

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Artificial Intelligence Value Proposition Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. That’s why it’s so important to target and start conversations with multiple stakeholders within a prospective account. Implementing Account-Based Selling. Learn more here.

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Stakeholders B2B Account Management Decision-making 59

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. It was first developed in the 1990s for software sales and is used extensively throughout some of the most elite sales organizations across the world. 1 Account-Based Selling Platform Powerful alone. Table of Contents 1. What is a Sales Methodology? Challenger Sale 5.

Sales 52

Sales Account Management e-Learning Decision-making 52

Better Ways Sales Strategies

MAY 28, 2015

For consulting, outsourcing and other professional services organization, nothing could be further from the truth. These changes, and others as well, have created an environment in professional services organizations that necessitates a reevaluation of the selling model for many firms.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

SBI

JULY 25, 2019

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. Account Planning. Opportunity Management. It offers a key account planning and.

Acquisition 31

Acquisition Co-Creation Marketing Account Planning 31

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Showpad

OCTOBER 8, 2019

There is some debate over the specific meaning of Sales enablement , but most would likely agree that it involves the use or implementation of practices, systems, and content that can encourage a revenue-positive Sales process for a particular organization. Decide which is best for your organization.

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Sales Software Software Co-Creation 45

SmartKarrot

FEBRUARY 23, 2022

Role: Customer Success Director Location: Seattle, WA, US (Hybrid) Organization: DexCare As a Customer Success Director, you will drive customer loyalty, ensure the customers are satisfied and realizing measurable value from the products, support, and services. Build strong executive and vertical relationships with Technisys clients.

Customer Success 19

Customer Success Co-Creation Onboarding Profitability 19

Account Management Skills

MAY 9, 2023

If you’re interested in exploring AI tools to speed up your workflow or want to keep up to date with how other account managers are using AI, sign up for my newsletter here. So account managers is where AMS come in. And like I said, I think the future of copyright and content creation will be more collaborative.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

SmartKarrot

MARCH 8, 2022

Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Bhavika Kochhar. Christina Crawford Kosmowski. Like what you are reading?

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

OCTOBER 8, 2019

This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. Research found organizations that use sales enablement tools experience 25% less turnover than those who don’t. Best for: Account management. Price: Contact Costello.

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Sales CRM Software Software 109