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The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic accountmanagement is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic accountmanagement is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.
Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen accountmanagement—putting senior people on your top customers.
– what you need to know right now as an agency accountmanager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. But with new tools?
He’s the author of the must read book for anyone in agency accountmanagement, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer accountmanagers doing more with much less experience. and why often the work of great accountmanagement isn’t recognised.
Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Asset Management. San Diego, CA and New York, NY (November 5, 2019) –. Industry News. Industry News.
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