This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As conveners of the largest community in the world dedicated to strategic and key accountmanagement, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Panelists: Jennifer Stanley, Partner, McKinsey & Co.;
Key AccountManager or Strategic Ecosystem Leader? Key AccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key AccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. Basic alignment on value drives priority, success, and a long-term partnership.
Key AccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. Key AccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
20 ways to encourage valueco-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. Which is why co-creation is so powerful.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Customer-Led and Team-Enabled Marketing In the evolving landscape of Key AccountManagement (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ?
This article focuses on individual competencies, especially those of the Key AccountManagers. It provides you with a precise description of the skills and competencies required from a true Key AccountManager (not a plain entreprise customers sales rep). Defining Skills & Competencies.
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic accountmanagement is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.
We talk to Dominque Côté about the central role of marketing in Key AccountManagement (KAM). Along with the Key AccountManager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Valueproposition. .
In the world of sales, AI offers huge potential — and it could be what strategic accountmanagers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic accountmanagers. Using generative AI to develop summaries of account activity.
For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key accountmanagement (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.
This enabler emphasizes orchestrating the entire customer journey, from prospecting to accountmanagement , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key accountmanagement are long gone.
If you’re interested in exploring AI tools to speed up your workflow or want to keep up to date with how other accountmanagers are using AI, sign up for my newsletter here. So accountmanagers is where AMS come in. And like I said, I think the future of copyright and content creation will be more collaborative.
Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Crafting a powerful valueproposition that resonates with a C-suite audience is as much an art as it is a science.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content