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By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. A New Enterprise AccountManagement (EAM) Program.
Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic AccountManagement program from scratch, then wrote a great book about it.
Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic accountmanagers. This is leading many companies to accelerate their strategic accountmanagement journeys and transformations. We think not.
Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and accountmanagement have similar goals: Build strong relationships with customers and increase profitable revenue.
SAMA's Customer Advisory Board serves as a direct line of communication between SAMA and some of the most experienced and insightful leaders in the SAM community, providing us with critical feedback that shapes both our strategy and the broader SAM ecosystem.
This is usually where an oversight role — like that of a strategic accountmanager, who’s responsible for the overall corporate relationship with the customer — can be helpful to coordinate everything from start to finish. Connect with him on LinkedIn: [link].
What skills do key accountmanagers need? Key accountmanagement is a profession in demand. Key AccountManagers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. Develop, communicate and execute your plans. I sure was.
Why is key accountmanagement important? Well, i f you don't have key accountmanagement in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key accountmanagement is the secret to grow revenue and customer retention.
Definition of key accountmanagement. If you're not sure what key accountmanagement is, don't worry, you're not alone. Before we get to that, let me explain how key accountmanagement became a business strategy. Key accountmanagers kept them. Key AccountManagement Concepts.
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Account plans are help you define your key account strategy.
How much money does a key accountmanager make? Find out the average salaries for key accountmanagers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key accountmanagers REALLY make! Click to Tweet.
21 free courses for key accountmanagers to boost your skills now A key accountmanager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key accountmanager. Need more help to improve your key accountmanagement skills?
Director Global AccountManagement, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Communication is critical. By Shahaboddin Wahdatehagh, Sr. A new central commercial organization was born.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic accountmanagement is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. Agile leadership.
How can effective accountmanagement help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales accountmanagement strategy becomes indispensable. First, a quick primer – what is accountmanagement?
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Key accountmanagement means understanding your customer’s business as well as they do.
the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic accountmanagers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This is the base of the pyramid. Strategies, goals, challenges. Take a look at these two images.
Virtuoso organizations are ones with superior innovation, adaptability, teamwork, collaboration and communication. This is all made possible by a highly engaged workforce that has confidence in management. The post Character Matters: Learn How to Become a Better SAM appeared first on Strategic AccountManagement Association blog.
Phil is an accountmanagement and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of AccountManagement. These guiding principles have served Phil well and I know they will help you find success as a key accountmanager. The Tenets of AccountManagement.
It is understood that within many organizations there are existing accountmanagers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic accountmanagement. Some organizations have also chosen the terms GAM (Global AccountManager), and CAM (Corporate AccountManager).
So is AI expected to eat up your Key AccountManager’s jobs as well? It depends on your Key AccountManagement (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. The dreaded side instils fear that it will usurp the role of the Key AccountManager.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
Your work as a key accountmanager is similar to undertaking a long journey. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key AccountManagement. Isn’t that true about prudent accountmanagement as well? Hop in for a short ride.
A customer-centric strategy puts the customers needs, wants, and communication preferences at the center of the buying process. A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. What Is a Customer-Centric Strategy? Data driven or more social?
First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. I saw how they communicated to Fortune 500 companies with a lot of repetition. But these upper echelon SAMs have spent years creating their personal ability to communicate to high level executives.
Polarized attitudes towards Key AccountManagement. True Key AccountManagement (KAM) or Strategic AccountManagement (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key AccountManagement, what is it really?
What if leadership was what we really needed in key accountmanagement today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. Almost never in the world of success and key accountmanagement, do we hear about the importance of leadership.
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
What’s the most useful skill you need in your AccountManager role and how much formal training have you received? This was the question I posted in a LinkedIn AccountManager Group. Top 10 Skills and Expertise You Need As AccountManager. Essential AccountManagers Skills Varies for Each Industry.
The Fine Art of Blending Text Messaging Into Your AccountManagement Process I love blending text messaging into my accountmanagement process. As a communication tool, it’s fast, efficient, less formal than email, and allows for arm’s-length, nonintrusive, synchronous communication that still feels personal.
More and more companies expect their key accountmanagers to be thought leaders. Why key accountmanagers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key accountmanagers are now expected to be thought leaders. Here's how. Table of Contents.
25 problems that stop key accountmanagers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key accountmanagement is a role that requires both sales skills and strategic thinking.
Key AccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. Key AccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
Is your business and your key accountmanagement team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key accountmanagers? Click to Tweet. Laura: It's never boring.
Another statistic: While three in four employees see effective communication as the most important leadership attribute, less than one in three say their leaders communicate effectively and efficiently. It starts with communication. But communication preferences can vary quite a lot across generations. Why is that?
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
In the past, accountmanagers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Accountmanagement tool? Top AI-Powered Tools for AccountManagers in 2025 1.
The post Stop Typing, Start Talking: 5 Reasons to Call Your Clients Now first appeared on The KAM Coach Unlock the power of phone calls in client management. Find out why talking beats typing and get tips for effective communication in this essential guide. The KAM Coach - Key AccountManagement Training, Coaching & Consulting
Sales most definitely have two sides, and this is also true of accountmanagement. This is also true of accountmanagement. If we didn’t need sales or accountmanagement skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.
SiriusDecisions defines account-based models , or accountmanagement, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Global AccountManagement.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Top-performing strategic accountmanagers get this. Make your buyer a champion by ensuring they communicate the financial improvement to their leaders. In our experience, the real problem boils down to one thing—the inability to create and build a business vision that propels your customer’s organization to embrace change.
They don't need anything As a key accountmanager, if you've done your job right, there's no reason for them to keep in touch. Rebalance your communication expectations to align with your value as a supplier. They've lost confidence in you Ask yourself, "Have I been delivering my best as a key accountmanager?"
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