Account Management CRM Customer Success 
Strategic Account Management Association
SEPTEMBER 11, 2020
In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CXM vs. CRM: Do you need both? First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.
Brooks Group
JANUARY 9, 2025
Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.
DemandFarm
NOVEMBER 22, 2024
Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact Account Management Teams 1.
SalesPop
MAY 21, 2021
Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Account View. Account Matrixes.
Strategic Account Management Association
FEBRUARY 3, 2022
In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. Most importantly, they source information from supporters who can offer information they won’t find in their CRM.
SalesPop
MARCH 25, 2021
Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.
SalesPop
MARCH 12, 2021
We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Comparison to a Familiar Product.
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