Strategic Account Management Association

FEBRUARY 3, 2022

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Showpad

OCTOBER 9, 2020

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

JUNE 28, 2022

Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. This course includes training on account management, client mapping, relationship development, client retention, bid review, opportunity navigation, competitive positioning, and more.

Sales Training 52

Sales Training B2B Sales Profitability 52

SmartKarrot

DECEMBER 8, 2021

Firmographic data- Information about the firm or company Technographic data- Information about what technology the firm is using Contextual data- This information is mostly digital information Behavioral data- Information about account behavior which is extremely dynamic. A practical example of utilizing account-based intelligence.

Management 10

Management Decision-making Customer Success Customer Knowledge 10