Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. The Customer Life Cycle: From Awareness to Advocacy.

CXM 520

CXM Account Management Customer Experience Management 520

Jermaine Edwards

MARCH 17, 2020

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

SmartKarrot

JUNE 18, 2020

A key account manager plays a pivotal role in increasing customer success. These individuals work with your customers in a way that develops long-term relationships. There are several vital skills a key account manager should have. The Duties of a Key Account Manager .

Key Account Management 10

Key Account Management Account Management Customer Success Management 10