Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how.

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Account Manager Tips

MARCH 3, 2021

Customer Success (CS) has broken free of its SaaS origins to become a human-to-human movement. Ronni Gaun, a top 100 CS strategic strategist in 2020 explains why customer success matters and why the revolution is just beginning. Customer success isn't going anywhere, just getting louder and prouder and getting smarter.

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DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Customer Satisfaction: Measure client satisfaction post-sale to ensure long-term retention and potential for upselling.

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Account Manager Tips

SEPTEMBER 28, 2022

Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. Dooly have a fun, and interesting quiz to help you figure out just how effective your sales process is. It only takes 2 minutes and it'll show you where potential gaps are. Trailblazer Profile.

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Account Manager Tips

JUNE 23, 2024

Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."

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DemandFarm

APRIL 4, 2025

See how DemandFarm is redefining account planning in the era of AI, and finally making it possible for key account management teams to focus on selling.

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DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

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DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

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Jermaine Edwards

MAY 27, 2020

When I started out in sales I was told to do customer research. Some account managers and key account managers can get paralysed by over research. I want to speak to those working diligently getting to know your customers. Despite this, you can be the expert on delivering results for your customers.

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DemandFarm

AUGUST 31, 2023

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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DemandFarm

JANUARY 12, 2025

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. It shifts the focus from individual departmental objectives to collective success.

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DemandFarm

AUGUST 11, 2023

We have transitioned to cloud-based and software selling models, shifting our focus to the customer’s product experience. In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey.

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KAM With Passion

MARCH 17, 2022

What started as a project to fix an ailing KAM programme morphed into an initiative to develop a deeper intimacy with both new and existing customers. Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative.

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DemandFarm

JUNE 2, 2023

Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more.

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Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent.

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Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. Join a growing community of sales, customer success and key account management readers. What's going on?

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DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. For Key Account Managers, RevOps is critical as it aligns strategy with execution.

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KAMCast

DECEMBER 17, 2020

As a fellow KAM “Activist”, Warwick’s mission is to help organisations leverage the power of key account management to accelerate client retention and revenue. He has also recently launched The KAM Club – a private learning community that helps busy account managers get results.

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DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. If these data sources are contextualized to strategic accounts then key account managers gain better insights.

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Arpedio

OCTOBER 17, 2023

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. This is where account management software solutions come into play as a transformative tool.

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SalesPop

JULY 9, 2021

For any company involved with sales, account management and key account management is crucial and requires a vastly different skillset and toolset than winning new sales. What is (Key) Account Management? Yet account management still requires planning, resources, time and energy.

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ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

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Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Upland

MAY 22, 2024

Relationships are the cornerstone of successful sales whitespace analysis. AI is a powerful tool that can enhance the process, but it’s the human connection that ultimately unlocks hidden potential and fosters long-term customer success.

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DemandFarm

MARCH 31, 2025

The tool is designed specifically for key account management and supports multi-stakeholder planning across sales, customer success, and marketing teams. Enterprise teams managing complex B2B sales with multiple stakeholders. Keep It Updated: Schedule regular reviews and leverage AI for automatic updates.

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PandaDoc

FEBRUARY 8, 2024

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.

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SBI Growth

JANUARY 30, 2020

It was only 20 years ago that Salesforce introduced the revolutionary idea to help companies use cloud-based applications for customer relations management. Remember when a cloud was only a fluffy thing in the sky? The applications would be run over.

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Jermaine Edwards

MAY 6, 2020

With one single pivot, focusing on becoming a channel partner to the customer, they kept 92% of their customers and developed a new service line that allowed them to offer greater cost savings for customers while remaining profitable. They identified existing assets and relationships to enable the “customer pivot” to happen.

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DemandFarm

DECEMBER 27, 2024

What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.

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DemandFarm

APRIL 1, 2025

This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. Imagine trying to manage a Fortune 500 account without a visual of whos who its like flying blind. This leads to better account penetration and fewer blind spots.

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KAMCast

FEBRUARY 18, 2021

Your ability to answer them will have played a really important role in the growth and success of your business. How do the account managers in your business cope under the mounting pressure of a difficult and challenging question? As a business leader, you will have undoubtedly faced some really tough questions over the years.

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DemandFarm

JUNE 6, 2024

The truism “creating value for your customers will eventually create revenue for your company” perhaps rings loudest in the targeted, relationship-heavy, high-value space of account-based selling.

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KAMCast

DECEMBER 3, 2020

Picture the scene… You have just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. The role of technology is to SUPPORT the business, to make the life of an account manager more productive, more effective and ultimately more successful.

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