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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. Disparate approaches rule the roost.

CXM 520
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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Whether your customers are struggling or booming as a result of the pandemic, it’s safe to say that their needs have evolved in some way — and will continue to evolve. Ensure you are structured to capture customer expectations/needs, and deliver results through a shared success plan. # 2: Reset your shared success plan.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. From all this, we stress tested long-held views about strategic account management. SAMs must redefine how they interact with their customers and their own organizations.

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Why Customer Success Matters w. Ronni Gaun

Account Manager Tips

Customer Success (CS) has broken free of its SaaS origins to become a human-to-human movement. Ronni Gaun, a top 100 CS strategic strategist in 2020 explains why customer success matters and why the revolution is just beginning. Customer success isn't going anywhere, just getting louder and prouder and getting smarter.

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The Account Management Imperative: Focus on Your Existing Customers and Deliver Value

Upland

In order to get back to growth, sales leaders must focus on existing customers. But the truth is that most organizations’ sales and marketing approach just isn’t aligned to customer reality. Customers get frustrated because the experiences they’re having and the content they’re being delivered misses the mark.

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How Royal Became a Trusted Advisor and Streamlined Solutions Saving $300,000 Per Patient

Strategic Account Management Association

By Roshni Patel, Customer Success Manager, Royal Ambulance. What processes has your organization initiated to combat customer roadblocks? The post How Royal Became a Trusted Advisor and Streamlined Solutions Saving $300,000 Per Patient appeared first on Strategic Account Management Association blog.