Remove Account Management Remove Customer Success Remove Stakeholders
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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Offer broader interactions with customers.

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8 Key Account Management Skills in Demand Right Now

Account Manager Tips

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Ensure you are structured to capture customer expectations/needs, and deliver results through a shared success plan. # 2: Reset your shared success plan. A shared success plan is one of the most important tools in the strategic account management toolbox. – SAMA.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. It takes time to map the political structure hidden behind the organizational chart, but it’s time well spent.

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How to Scale Account Management for Business Growth with Calin Muresan

Account Manager Tips

Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an account management team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about account management.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

As you plan a course of action for winning back the customer, you need to identify the key players, buying influences and the valid business reason for each. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Align Your Team.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.