DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Account Manager Tips

JULY 27, 2020

Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an account management team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about account management.

Account Management 130

Account Management Business Growth Management Account Planning 130

Miller Heiman Group

APRIL 2, 2019

As you plan a course of action for winning back the customer, you need to identify the key players, buying influences and the valid business reason for each. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Align Your Team.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

DemandFarm

JANUARY 12, 2025

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. It shifts the focus from individual departmental objectives to collective success.

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

KAM With Passion

MARCH 17, 2022

What started as a project to fix an ailing KAM programme morphed into an initiative to develop a deeper intimacy with both new and existing customers. Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MARCH 31, 2025

DemandFarm AI-Powered Relationship Mapping for Key Accounts DemandFarm offers a comprehensive org chart and relationship mapping solution tailored for account-based sales. It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data.

CRM 40

CRM Stakeholders Account Planning Decision-making 40

Arpedio

JANUARY 30, 2025

Why Account-Based Everything is Changing Sales ABE is a game changer because it breaks down silos between sales, marketing, and customer success , aligning them around the same high-value accounts. With ABE, they collaborate from the start, ensuring a seamless and personalized experience for the customer.

Stakeholders 52

Stakeholders CRM Customer Success Account Management 52

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

OCTOBER 17, 2023

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. This is where account management software solutions come into play as a transformative tool.

Account Management 52

Account Management Software Software Management 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Arpedio

FEBRUARY 3, 2022

Are you ARPEDIO’s new Account Manager within the Nordics? Are you ARPEDIO’s new Account Manager within the Nordics? Are you ARPEDIO’s new Account Manager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What we offer.

Account Management 52

Account Management Management B2B Healthcare 52

Arpedio

FEBRUARY 3, 2022

Are you Arpedio’s new Account Manager within the Nordics? Are you Arpedio’s new Account Manager within the Nordics? Are you Arpedio’s new Account Manager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What we offer.

Account Management 52

Account Management Management B2B Healthcare 52

ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. For Key Account Managers, RevOps is critical as it aligns strategy with execution.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Arpedio

AUGUST 31, 2023

careers Are you ARPEDIO’s new Student in Customer Success? Back to careers Are you an aspiring future Customer Success Manager and have a passion for sales? What we are looking for We are looking for our next favorite colleague in the position of a Customer Success student assistant.

Customer Success 52

Customer Success Account Management B2B Innovation 52

Arpedio

JUNE 20, 2023

Client Case study Rethinking Customer Success and Sales: A Collaborative Powerhouse in the SaaS industry Download full case study About The Case Study Due to pre-IPO considerations, the following case study has been anonymized to protect the identity of the company involved.

Customer Success 52

Customer Success Account Management Facilitation Stakeholders 52

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. Talk to their stakeholders. Join a growing community of sales, customer success and key account management readers. What's going on?

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Decision-making Key Account Management Account Management B2B 130

DemandFarm

DECEMBER 27, 2024

What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.

Sales Management 40

Sales Management Management Decision-making Negotiation 40

KAMCast

DECEMBER 17, 2020

As a fellow KAM “Activist”, Warwick’s mission is to help organisations leverage the power of key account management to accelerate client retention and revenue. He has also recently launched The KAM Club – a private learning community that helps busy account managers get results.

Key Account Management 96

Key Account Management Banking Account Management Stakeholders 96

Upland

JANUARY 29, 2024

More accurate sales forecasting: By understanding customer decision-making and buying cycles, your teams can create a more predictable sales pipeline and plan their strategies accordingly. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. A successful account-based approach requires cross-department coordination.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

DemandFarm

APRIL 1, 2025

The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

Jermaine Edwards

MAY 6, 2020

This occurs when an organisation needs to respond to dramatic change that impacts the way many aspects of its business and relationships interact with other internal or external stakeholders or entities. They identified existing assets and relationships to enable the “customer pivot” to happen. Transformation.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Revegy

AUGUST 12, 2020

If you’re responsible for growing your company’s revenue, either through a sales or an account management role, the panic of deal slippage or limited revenue opportunities may feel unavoidable. To keep your goals on track and to uncover new opportunities, focus on establishing a customer-centric strategy.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Zendesk

AUGUST 24, 2021

In both cases, you have a customer who is using your products and services. B2B customer service involves more stakeholders. Instead of communicating with a single person, B2B companies must build and manage relationships with entire teams. It’s also possible that B2B customers will work with an implementation team.

B2B 98

B2B B2C Finance Communication 98

ProlifIQ

JULY 31, 2024

Work through your internal champions to meet additional stakeholders. A good template and cross-sell process clearly lays out which products or services are being used by who, and which stakeholders need to be engaged to create additional opportunities. Segments: Which business units are using/not using your product?

Account Planning 52

Account Planning Account Management CRM Stakeholders 52

Arpedio

OCTOBER 21, 2021

This is why we have developed the org chart tool, a branching diagram to help you access the different relationships with your stakeholders and process visual content faster, better, and smarter by having a relationship assessment system. At ARPEDIO, we believe that every deal needs to be approached with a strategy specific to the customer.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

This is why we have developed the org chart tool, a branching diagram to help you access the different relationships with your stakeholders and process visual content faster, better, and smarter by having a relationship assessment system. At Arpedio, we believe that every deal needs to be approached with a strategy specific to the customer.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

ProlifIQ

OCTOBER 15, 2020

Powered by Salesforce Experience Cloud, the new Community provides Admins, sales, customer success, and marketing professionals a place to collaborate via Salesforce Trailhead as well as access product user training videos, and tap into a robust knowledge base to boost their performance and satisfaction with PROLIFIQ offerings.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

ProlifIQ

OCTOBER 15, 2020

Powered by Salesforce Experience Cloud, the new Community provides Admins, sales, customer success, and marketing professionals a place to collaborate via Salesforce Trailhead as well as access product user training videos, and tap into a robust knowledge base to boost their performance and satisfaction with PROLIFIQ offerings.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

ProlifIQ

FEBRUARY 8, 2023

QBRs and Salespeople: The Key to True Customer Success and Growth There are certain truths to life that cannot be disputed. A quarterly business review is typically an event that takes place over the span of a few days to a week where sellers and a customer success manager come together to align on all of their key accounts.

Account Planning 52

Account Planning CRM Customer Success Decision-making 52