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From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Offer broader interactions with customers.
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic AccountManager , Pfizer. The customer in this case is a large, U.S. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership.
Are you a B2B accountmanager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. Deliver value through right-fit solutions to their toughest challenges. Which ones don’t?
There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). This is where the transition from sales representative to a more ‘accountmanager’ style role becomes relevant.
At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—AccountManagement and Customer Success.
READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space. You can work with your stakeholders in real time to unlock conversations, insights and ideas. The KAM Club.
Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customeraccountmanagement. Happier customers: Landing new deals isn’t the only incentive.
Effective value chain management enhances operational efficiency, reduces costs, and fosters innovation, thereby creating significant value for patients, healthcare providers, and stakeholders. Finance and Accounting: Managing financial resources and investments.
Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic AccountManagement Association (SAMA) brought together sales and strategic accountmanagement professionals from around the globe for their annual conference.
The Digital Health Value Chain covers all stages from product development to customer and patient services , requiring seamless integration and interoperability among diverse health technologies. Human resource management ensures a skilled workforce, and firm infrastructure supports overall operations.
This integrated approach is critical in managing the complexities of drug development, regulatory compliance, and market entry. Effective value chain management drives efficiency, reduces time-to-market, and enhances value creation for customers and stakeholders.
Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.
Client Engagement and AccountManagement: Managing client relationships and ensuring continuous engagement. Download an in-depth presentation breaking down all the Management Consulting Value Chain activities here. This technology helps reduce fraud, improve compliance, and enhance collaboration among stakeholders.
Effective value chain management enhances operational efficiency, reduces costs, and fosters innovation, thereby creating significant value for patients, healthcare providers, and stakeholders. Human resource management ensures a skilled workforce, and firm infrastructure supports overall operations.
The CPG Value Chain covers all stages from raw material sourcing to after-sales service, requiring seamless integration of diverse activities. Effective value chain management enhances operational efficiency, reduces costs, and fosters innovation, thereby creating significant value for customers and stakeholders.
Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree accountmanagement channels fall short. Continued attention is your greatest value.
Businesses today strive to get growth from existing accounts and, the role of Enterprise AccountManagement has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.
Apply here: [link] Role: Vice President of Customer Success Location: San Francisco Bay Area, US (On-site) Organization: Arable As a Vice President of Customer Success, you will develop the strategy to drive customervalue realization and retention on Arable’s solutions, across priority regions and customer segments.
Execute on a customer business outcomes-driven strategy to ensure successful onboarding, adoption, retention, renewal, and expansion of your customer portfolio. Increase overall customer lifetime value through higher product adoption, usage, customer satisfaction and NPS scores.
Collaborate with a broad range of technical, operational, and clinical experts to deploy and expand Fathom’s services within accounts. Provide reporting on account progress and forecasts. Build and nurture relationships with key stakeholders to ensure alignment.
Help drive customer references and customer success stories. Drive customervalue and expansion while maintaining a trusted relationship. Ensuring fantastic relationships across your nominated customeraccounts. Sales process management and opportunity closure.
Partner with Sales, AccountManagement, Customer Success, and AI Services to ensure clients are set up for success in the short and long term. Manage and assign resources based on capacity and experience and customervalue. Maintain a high level of customer satisfaction with the services.
Work closely with leadership in Customer Marketing, AccountManagement, and Implementation to deliver value across the customer lifecycle and proactively tackle bottlenecks to customervalue realization. Nurture a high-performing team of 4 regional team leads and 50+ CSMs.
Coach customers to be product experts and train their teams on ThoughtTrace best practices so they become increasingly self-sufficient. Partner with Sales staff to help them better understand customervalue propositions. Manage and maintain customer expectations to successfully deliver of all quoted deliverables.
Establish important milestones and goals with strategic customers, develop key performance indicators, and assist the customer in realising their definition of success. Execute Executive Business Reviews (EBR) on a regular basis, according to the type of customer, at intervals chosen based on customervalue.
Using Contacts+ data, users can identify colleagues with more established relationships and request valuable introductions to targeted key stakeholders. Contacts+ is a unique intelligence feature that allows users to assess their client relationships and make faster, more strategic connections,” explains Anne Kimsey, VP of Product Management.
Gain the skills, tools, and knowledge required to keep and managecustomers. Drive customervalue and thereby increase company value with top class approaches in customer success strategy and accelerate your career in customer success management. Customer Success Academy’s CS Course.
Users can easily toggle between different views, and dashboard views can be set up for various stakeholders for broader understanding of system usage, learner competency, and content performance. Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate CustomerValue” webinar.
Research has shown that sales teams often underperform because of gaps in the perceptions, attitudes and information flows between internal stakeholders and sales reps. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Industry News.
Provide the team with guidance on building and maintaining strong customer relationships; serve as a coach in navigating challenging customer situations. Accountable for driving healthy Customer Adoption, CustomerValue and supporting strong customer retention metrics.
Develop a trusted advisor relationship with customers to ensure that both business strategy goals and that the technical and operational timelines are aligned. Monitor and respond to customer inquiries, applying internal resources, escalation, and resolution processes for critical customer issues.
As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customervalue, including providing a compelling digital customer post-sales experience.
Account Planning. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate CustomerValue” webinar. Revegy, a leading provider of strategic accountmanagement technology, is proud to announce the addition of David Keil to its Board of Directors. Sales Asset Management. Video Reviews.
Apply here: [link] Role: Customer Success Enablement Manager Location: Scottsdale, AZ, US Organization: Sendoso Sendoso is looking for a Customer Success (CX) Enablement Manager who can work with Enablement Team to support and help in growing the partner network. This role will report to the Head of Growth and Co-founder.
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