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This being the case, then he or she should have significant input into which opportunities are pursued, since it is the SAM who has the account/political knowledge of his or her account. And yet several trends are converging to makedecisions over deployment or resources more difficult. The solution.
As conveners of the largest community in the world dedicated to strategic and key accountmanagement, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and accountmanagement – no longer an expense but an investment.
In strategic accountmanagement, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.
By Brian Doyle, President, Holden Advisors Business decisions are usually made by decision makers at two ends of a spectrum. At the other end are those who fear making a bad decision and getting called out for it. At one end are the innovators, who want to try new things and aren’t afraid of failing.
This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. There are a number of ways to manage expectations throughout the negotiation and project, but two of the simplest will never fail: Work to understand the client’s decision-making process.
What skills do key accountmanagers need? Key accountmanagement is a profession in demand. jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. Key AccountManagers are in demand by companies now more than ever. Fair and decisive.
Why is key accountmanagement important? Well, i f you don't have key accountmanagement in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key accountmanagement is the secret to grow revenue and customer retention.
21 free courses for key accountmanagers to boost your skills now A key accountmanager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key accountmanager. Need more help to improve your key accountmanagement skills?
How much money does a key accountmanagermake? Find out the average salaries for key accountmanagers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Money can't buy happiness, but it sure makes misery easier to live with.
Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and accountmanagement have similar goals: Build strong relationships with customers and increase profitable revenue.
Definition of key accountmanagement. If you're not sure what key accountmanagement is, don't worry, you're not alone. Before we get to that, let me explain how key accountmanagement became a business strategy. Key accountmanagers kept them. Key AccountManagement Concepts.
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Account plans are help you define your key account strategy.
Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic accountmanagers. This is leading many companies to accelerate their strategic accountmanagement journeys and transformations. We think not.
The best sales podcasts key accountmanagers should listen to Are you a key accountmanager? Why selling is hard for key accountmanagers Key AccountManagers are busy making sure clients get the best from what they've already bought. What makes these sales podcasts the best?
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. This name implies buy-in from the executive and the “be-in” mindset.
By Saleh Al-Ben Saleh, Strategic AccountManager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.
Director Global AccountManagement, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. By Shahaboddin Wahdatehagh, Sr. A new central commercial organization was born.
You do not treat others in shameful and blaming ways when they make mistakes. Being forgiving sets the tone for an environment where people can productively experiment and make mistakes. A leader’s character (who the leader is) defines his or her decisionmaking or skills (what the leader does). Comment below.
How can effective accountmanagement help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales accountmanagement strategy becomes indispensable. First, a quick primer – what is accountmanagement?
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Your key accounts are your most desired customers.
They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. Remember: The sales rep or accountmanager needs to be an ambassador for their own company as well.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
So is AI expected to eat up your Key AccountManager’s jobs as well? It depends on your Key AccountManagement (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. The dreaded side instils fear that it will usurp the role of the Key AccountManager.
Phil is an accountmanagement and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of AccountManagement. These guiding principles have served Phil well and I know they will help you find success as a key accountmanager. The Tenets of AccountManagement.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
Why Don't Clients MakeDecisions (and How to Help Them Commit) As a key accountmanager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.
Your work as a key accountmanager is similar to undertaking a long journey. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key AccountManagement. Isn’t that true about prudent accountmanagement as well? Hop in for a short ride.
For years, Key AccountManagement (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key AccountManagement is not an extension of sales.
How Data Analysis Adds Value to Key AccountManagement Data analysis has quickly become a valuable tool for just about every type of business. The more data you generate and process, the bigger the opportunity for data analysis and management. It can help inform smart business decisions and spot investment opportunities.
So, from the customer’s and service team’s perspective the SAM represents the expertise and can make things happen for those customers. Michael Thomas: We typically see three recurring issues that put SAMs at a disadvantage when talking to senior decision makers at a strategic account. Selling Expertise.
Imagine if you could banish “no-decision” from your sales funnel. Top-performing strategic accountmanagers get this. They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. What’s standing in your way?
Key AccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. Key AccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
What are your options when you're a key accountmanager and ready for your next move? Life after key accountmanagement How to prepare for your next career move 1. Life after key accountmanagement What are your options when you're a key accountmanager and ready for your next move?
Accountmanagers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on accountmanager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an accountmanager.
Is your business and your key accountmanagement team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key accountmanagers? Click to Tweet. Laura: It's never boring.
In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key accountmanager. Longer Decision-Making Process: Enterprise sales often require extensive negotiations and multiple rounds of discussions.
In the past, accountmanagers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Accountmanagement tool? Top AI-Powered Tools for AccountManagers in 2025 1.
Which means as an accountmanager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an accountmanagement team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about accountmanagement.
25 problems that stop key accountmanagers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key accountmanagement is a role that requires both sales skills and strategic thinking.
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new accountmanagement role, grouped into 30 day periods. You never get a second chance to make a first impression.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
It’s how faithfully (and effectively) we execute on these principles that makes the difference. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights.
It no longer makes sense to hard code anything by ourselves. Machines will provide fantastic data insight to us humans, and humans will be able to make precise decisions through understanding the data. The post Seamless AccountManagement appeared first on SalesPOP! The road that we’re traveling is never-ending.
Don’t forget that individuals makedecisions, not organizations, so it’s important to maintain relationships with key players. Make Sure Your Value Proposition Is Mutually Beneficial. The company later promoted the contact, and in his new role he played a larger part in the decision-making process. Align your team.
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