Strategic Account Management Association

AUGUST 24, 2021

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.

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Stakeholders Supply Chain Digitalization Shareholders 520

Strategic Account Management Association

NOVEMBER 30, 2020

If you’re selling digital solutions, the answer is: Everything. The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. What does cybersecurity have to do with you?

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Cybersecurity Account Management Digitalization Management 400

Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Strategic account management has broad impact and cannot be an initiative for the commercial organization alone.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Upland

JULY 9, 2020

The reality of today’s digital-first world is that customers are already in the center of your business – whether prospects and existing accounts. Instead, think about sales optimization strategy and account based strategy in order to align sales processes to customer journeys and help your customers capture value in every interaction.

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Account Management Management Account Planning Digitalization 195

Strategic Account Management Association

JUNE 30, 2021

What we’re seeing with our clients as a key component for skills improvement is digital content. Creating Digital Content that Works. So, we developed some technology platforms to create digital content to do that. We created workshops at Magnetic where you can find the building blocks for SAM skills improvement.

Digitalization 520

Digitalization Organization Account Management Management 520

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This is the base of the pyramid. Strategies, goals, challenges. sellingtoexecutives.com.

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Manufacturing Account Management Decision-making Meetings 520

Account Manager Tips

DECEMBER 13, 2023

Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.

Account Management 130

Account Management Management Digitalization Client Relationships 130

Account Manager Tips

DECEMBER 13, 2023

Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.

Account Management 124

Account Management Management Digitalization Client Relationships 124

KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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Key Account Management Account Management Management Co-Creation 130

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Your digital reputation.

Key Account Management 130

Key Account Management Account Management Management Media 130

Account Manager Tips

JULY 27, 2020

Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an account management team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about account management.

Account Management 130

Account Management Business Growth Management Account Planning 130

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Digital Requirements for KAM. October 11, 2021. October 11, 2021. Back to blog.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

SalesPop

APRIL 9, 2021

The next aspect of account management we need to consider–one that is vitally important–is application integration. Digital transformation is definitely accelerating across industries, according to Mulesoft Research’s 2021 Connectivity Benchmark Report. Integration Tied Into Account Management.

Account Management 97

Account Management Management Digital Transformation Banking 97

The SAMA Podcast

SEPTEMBER 30, 2021

link] [link] [link] COVID has been a huge accelerator of digital marketing generally and account-based marketing specifically. In this episode, three experts in both strategic account management and marketing talk about how ABM is quickly becoming central to companies’ engagement model for their largest and most complex accounts.

Account Management 104

Account Management Marketing Management Facilitation 104

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

Strategic Account Management Association

FEBRUARY 3, 2022

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years.

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Account Planning Supply Chain Prioritization Digital Transformation 400

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Whetstone

APRIL 3, 2025

While being comfortable feels good, in strategic account management, its a silent killer. In an era where artificial intelligence, shifting buyer behaviors, economic uncertainty, and rapid digital transformation are reshaping industries, it is a trap that stalls growth and erodes competitive advantage.

Account Management 52

Account Management Artificial Intelligence Digital Transformation Management 52

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. When a lot of tools are used to keep track of your accounts, you will often operate in silos within your ecosystem.

Account Management 52

Account Management Digitalization Management Account Planning 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Why should you adopt Digital Key Account Management?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Flavio Stiffan

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Co-Creation Key Account Management Account Management Suppliers 227

DemandFarm

JUNE 9, 2023

Change Management Guide for Digital Transformation in Account Management Digital Key Account Management Transformation for Sales Success – Learn how to seamlessly implement and adopt digital account management software & tools across your organization.

Account Management 52

Account Management Digitalization Software Software 52

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Management 52

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

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Digitalization Marketing Account Management Leadership 104

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

AUGUST 11, 2023

The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers. The responsibility falls on the customer success manager to showcase the product’s features and benefits and how they add value to the customer.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

DemandFarm

AUGUST 28, 2023

Join Joshua Gregg – President, Americas at DemandFarm , as he catches up with Maria Dominguez – PM Global Account Management, DHL , and Russ Sharer – CSO, Brooks Group , for an unfiltered conversation. It’s all about nurturing those high-impact relationships that could be the game-changers for your business.

Account Management 52

Account Management Digitalization Global Accounts Management 52

Arpedio

MARCH 5, 2024

In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

Account Management 52

Account Management Management Client Relationships Prioritization 52

The SAMA Podcast

MARCH 25, 2021

If you're selling digital solutions, the answer is: Everything. What does cybersecurity have to do with you? Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care.

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Cybersecurity Account Management Management Digitalization 80

Account Management Skills

OCTOBER 23, 2024

I first met Emily Brown when she was a few months into her new role as head of client services at digital marketing agency Receptional. She ended up signing up for my one year Account Accelerator training and coaching programme. She ended up signing up for my one year Account Accelerator training and coaching programme.

Account Growth 52

Account Growth Account Management Digitalization Management 52

DemandFarm

APRIL 20, 2023

How does one manage key accounts and set up successful key account management processes ?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MAY 5, 2023

Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52