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By Saleh Al-Ben Saleh, Strategic AccountManager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Sales maps for key accounts tend to be quite complex with many stakeholders.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
In mapping a rich understanding of how key players relate to one another, accountmanagers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. It takes time to map the political structure hidden behind the organizational chart, but it’s time well spent. What’s in motion?
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as accountmanager. In this space, accountmanagers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new accountmanagement role, grouped into 30 day periods. Are you moving to accountmanagement from a different profession?
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
Key AccountManager or Strategic Ecosystem Leader? Key AccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key AccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. The mindset shift from account plans to account planning is essential.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.
Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman sales process incorporates methodologies for opportunity management, stakeholder engagement, and solution selling.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key accountmanager is to deliver the kind of value that convinces your clients to stay in the loop. GRAHAM Different stakeholders will value different things. Stakeholders value business improvement.
Engaging Internal Stakeholders in Strategic Accounts Introduction : No one questions the critical importance of effective stakeholder engagement in managing strategic accounts. However, the critical importance of internal stakeholders is often overlooked until it’s too late.
We need to be documenting the outcomes so we keep a record of how we’ve achieved outcomes over time. This helps any new client taking over see we’ve been consistently adding value – it also helps you prove your value to other (possibly more senior) client stakeholders in the client’s business.
Core Facets Of Key AccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
Core Facets Of Key AccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
Strategic AccountManagement in B2B Welcome to our comprehensive guide on strategic accountmanagement. Whether you’re an experienced strategic accountmanager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key accountmanagement. Challenges in Shifting to Digital Key AccountManagement Shifting to Digital Key AccountManagement also comes with its fair share of challenges.
By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts.
Accountmanagement software tools AccountManagement Software ← Back to blog Accountmanagement software solutions have transformed the way businesses handle their account planning and client interactions. This is where accountmanagement software solutions come into play as a transformative tool.
Key AccountManagement (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key AccountManagement?
Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of accountmanagement, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.
Are you a B2B accountmanager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, accountmanagers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.
In today’s competitive business landscape, effective accountmanagement plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, accountmanagement is not without its challenges. Addressing these challenges is crucial for business success.
The account planning process includes assessing an account’s business needs, goals, and structure and making sure your product or service delivery and value meet and exceed the expectations of your key accounts. An account plan should be interactive and a living, breathing document used as a framework for the account.
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key accountmanagement. What is Key AccountManagement (KAM)?
Are you ARPEDIO’s new AccountManager within the Nordics? Are you ARPEDIO’s new AccountManager within the Nordics? Are you ARPEDIO’s new AccountManager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What we offer.
Are you Arpedio’s new AccountManager within the Nordics? Are you Arpedio’s new AccountManager within the Nordics? Are you Arpedio’s new AccountManager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. What we offer.
Who are the stakeholders you need to engage with? Once they’ve entered the pipeline, reps should closely track and document how opportunities move through the sales process, noting what methods of communication and sales tactics work best when converting opportunities into customers. AccountManagement. Not exactly.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Yet, it’s still documentable; still a process. By the way, even Gartner isn’t saying that – they discerned it and documented it – they’re just saying it’s a long, hard slog sometimes.) The most commonly supported activities for commercial methodologies include prospecting and opportunity management.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
“I stopped being afraid to go in and sit down with key stakeholders and just say, ‘Hey, here’s your business as I understand it. It was one thing to have the discussion, but it was another thing to have a literal document—a piece of paper—that I could bring in that showed explicitly how I saw their business,” he says.
They need to be managed carefully to maximise their potential. Just as we have seen CRM tools benefit the sales and accountmanagement processes, there is a need for similar digital tools to support the alliance management processes and jointly manage information with your alliance partners. .
If interested, please send your CV, application, grades, and other relevant documents to Paul Hansen as soon as possible. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic AccountManagement. We have a great deal of Danish clients but we are expanding into the other Scandinavian countries.
I was responsible for putting together big tender documents for this quite complex SAS product and worked really closely with some of the most brilliant kind of sales professionals. I hadn’t really been trained professionally as an accountmanager. So, the product manager and the accountmanager seem to gel really well.
The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key accountmanagers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.
Stakeholders: Understanding “who is who” and the footprint of an account. This will determine how you leverage your team for communication with different stakeholders across the organization. Planning in Key AccountManagement Grab our template on account planning! Also, areas for quick wins!
You need a comprehensive accountmanagement strategy. . With fewer large companies open to purchasing technology at this moment, it’s critical to understand these things when enterprise selling: Who are your top strategic accounts? . It’s time to do some research, align with marketing, and build out that account in your CRM.
Work through your internal champions to meet additional stakeholders. A good template and cross-sell process clearly lays out which products or services are being used by who, and which stakeholders need to be engaged to create additional opportunities. Segments: Which business units are using/not using your product?
We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic AccountManagement. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic AccountManagement. Requirements. Start free trial. Explore the opportunities?. Start free trial. Contact us. Stay ahead?.
Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documentedaccount plan. . Account Visibility = Agility. This also provides a better customer experience.
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