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Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. Emotionalintelligence. We are all in a race to attract, develop and retain top talent for our organizations. Again, it goes back to how we connect with people.
They don't need anything As a key accountmanager, if you've done your job right, there's no reason for them to keep in touch. Usually our clients are more important to us than we are to them Especially if you're not a major supplier. Rebalance your communication expectations to align with your value as a supplier.
Why being genuine and empathetic is so important to the accountmanagement role. * And it’s, I think, the first thing to say is recognising that the role of accountmanager it’s a difficult balancing act, because you’re there to manage the clients expectations, but also to sell the agency product.
I think the main thing is that we’re giving them answers to questions that each of the individuals, particularly senior personnel, are frustrated about because their personnel or their suppliers, are giving them things that they know is not quite right but they don’t know why. Why does our customer buy?
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