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From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.
Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and accountmanagement, a return to (some) face-to-face interactions is on the horizon. Jonathan Hughes, Partner, Vantage Partners, and David Chapnick, Partner, Vantage Partners. These mixed results are not surprising.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and accountmanagement professionals.
Engaging Internal Stakeholders in Strategic Accounts Introduction : No one questions the critical importance of effective stakeholder engagement in managing strategic accounts. However, the critical importance of internal stakeholders is often overlooked until it’s too late.
This is crucial because while the account executive may lead the account planning process, the entire deal team needs to benefit from a high-quality account plan. By staying ahead of these signals, accountmanagers can proactively address concerns and strengthen the relationship.
Accountmanagement software tools AccountManagement Software ← Back to blog Accountmanagement software solutions have transformed the way businesses handle their account planning and client interactions. This is where accountmanagement software solutions come into play as a transformative tool.
By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts.
Key AccountManagement (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key AccountManagement?
This is where effective accountmanagement comes into play. Businesses across industries are increasingly turning to accountmanagement solutions to streamline their processes, enhance client satisfaction, and drive growth. Moreover, efficient accountmanagement contributes to operational efficiency and productivity.
CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. So the system facilitates fast, regular research amongst your targets, clients and referrers.
In theory, all of those steps can be treated as individual deliverables — compartmentalized into detailed workflows and tracked by multiple stakeholders. Project Management Across Teams. Project management is often leveraged as a means of connecting a series of stakeholders across multiple teams.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagement Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount. Try ARPEDIO's Account Planning tool.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagement Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Is a key accountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
In today’s competitive business landscape, effective accountmanagement plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, accountmanagement is not without its challenges. Addressing these challenges is crucial for business success.
Accountmanagement serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, accountmanagement involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
How to build a winning accountmanagement team AccountManagement Software ← Back to blog A winning accountmanagement team can be your secret weapon to supercharge your company’s growth and customer satisfaction. But how do you assemble, nurture, and lead a high-performing accountmanagement team?
The evolution of an accountmanager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s accountmanager play then?
Key AccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key accountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Sales reps generally enter their accounts into the CRM, which include a list of people, contact information, and maybe some notes and emails. However, this doesn’t tell you nearly enough about the account overall and fails to give you a visual understanding of what’s going on. Why Relationship Intelligence and Why Now?
Account planning efforts should also cover the specific KPIs that your product or service is meant to move the most. Accountmanagers will play a major role in driving quick wins and a good experience. Don’t skip this part of the account template. Key accountmanagers should drive this.
A stakeholder mapping temple is the holy grail you need in this situation. A stakeholder mapping template is a visual tool that you will use to define the relationship between various key stakeholders and/or the relationship between the stakeholders and the project. Why is stakeholder mapping important?
At the end of the implementation project, we will facilitate a training session for chosen key users and stakeholders, and we will make sure to provide guides for how to work with the solution. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic AccountManagement. Share on facebook.
This episode is for you if you’re interested in the role of accountmanagement within an app development company. Tim Moore , account director at Sonin joined me. what he believes makes a successful accountmanager in his agency. So going back to the accountmanager role. Tim 04:05. Tim 04:35.
Counterintuitively, we maintain the most control with buyer-centric sales methodology, authentic communication with skilled facilitation, co-creating agendas and shared expectations, striving for clarity and alignment at every interaction. But there are things sellers can do to steer the journey and influence the path and outcomes.
Embark on an enlightening journey to discover how ARPEDIO’s comprehensive platform facilitated quantification and visualization of critical client information, transforming the Customer Success and Sales departments into a collaborative force. Superior together.
An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. ABS maintains this account-level focus after the sale. stakeholders.
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic AccountManagement, and we’re thrilled to have been part of it. Many of these stakeholders do not report directly to the KAMs, and some do not even reside in your company. Back to blog.
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic AccountManagement, and we’re thrilled to have been part of it. Many of these stakeholders do not report directly to the KAMs, and some do not even reside in your company. Back to blog.
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic AccountManagement, and we’re thrilled to have been part of it. Many of these stakeholders do not report directly to the KAMs, and some do not even reside in your company. Back to blog.
It is no surprise then, when we consider decision making units and critical stakeholders in our accounts that we should factor in their broader network and seek to find areas and people in common. When creating stakeholder maps, and understanding our critical decision makers we need to probe further.
Technology-driven growth: Understand the essential role of sales tech in facilitating growth throughout the PE lifecycle. Book demo #1 Account-Based Selling Platform Powerful alone. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together.
A learning environment that’s anything but conventional ARPEDIO was right in the middle of it all, surrounded by Strategic AccountManagement (SAM) professionals who shared our drive for success and eagerness to push boundaries and exchange game-changing ideas about the future of SAM. Let’s dive in.
This means that now more than ever before, sales representatives and key accountmanagers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our AccountManager and Private Equity responsible on some tips. You: Diagnosing customer need. “We
ABS technologies, CRM systems, and AI offer solutions by enhancing account visibility, coordinating sales efforts, and providing insights. Together, they manage extended sales cycles, ensure transparency in account planning, and facilitate smoother transitions between sales professionals. Superior together.
Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. The Basics of Account Mapping At its core, account mapping facilitates a detailed understanding of a client’s organizational structure.
Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value. Securing buy-in from key stakeholders , including sales, marketing, and leadership teams, is crucial for the success of ABS initiatives.
Imagine you’re a key accountmanager at a multinational corporation. These tools are crucial for visualizing corporate structures and strategic accountmanagement. For key accountmanagers, org chart software is particularly valuable. One of your biggest challenges? What is Org Chart Software?
This will give you insight into the other players you’ll want to connect with and primes them to understand your solution affects multiple functions/stakeholders. This puts you in a position to bring a distinct POV to those stakeholders you just uncovered. Typically, those purchases required multiple stakeholders to be involved.
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