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Since the launch of our GAM program, the designated globalaccounts have expressed their recognition of improved strategic alignment and material change in their relationships and confidence in AVI-SPL as a trusted provider invested in their success. A New Enterprise AccountManagement (EAM) Program. Three Key Learnings.
The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic accountmanagement is enshrined at the center of a company’s business strategy. The post Learn from the best: The 2020 SAMA Excellence Awards winners appeared first on Strategic AccountManagement Association blog.
Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic accountmanagers. This is leading many companies to accelerate their strategic accountmanagement journeys and transformations. We think not.
Director GlobalAccountManagement, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Finally, we initiated the introduction of a state-of-the-art, globally integrated CRM. Tier 3: People Development.
It is understood that within many organizations there are existing accountmanagers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic accountmanagement. Some organizations have also chosen the terms GAM (GlobalAccountManager), and CAM (Corporate AccountManager).
Jumping in a time lap from antique Greece to our Internet-focused time, there are two major reasons why a Key AccountManagement Programme sinks in the abyss of corporate failures or disappears because it has lost its few champions. Appoint Key AccountManagers and where required Key Account Teams.
Polarized attitudes towards Key AccountManagement. True Key AccountManagement (KAM) or Strategic AccountManagement (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key AccountManagement, what is it really?
What are your options when you're a key accountmanager and ready for your next move? Life after key accountmanagement How to prepare for your next career move 1. Life after key accountmanagement What are your options when you're a key accountmanager and ready for your next move?
SiriusDecisions defines account-based models , or accountmanagement, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. GlobalAccountManagement.
It is the start of 2020, a new year for your organization. You are just getting back from vacation, coming into a flurry of activity. Last year probably had some ups and downs, but you are ready for a new.
Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where GlobalAccountManagement (GAM) comes into play.
It is understood that within many organizations there are existing accountmanagers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic accountmanagement. Some organizations have also chosen the terms GAM (GlobalAccountManager), and CAM (Corporate AccountManager).
Deliver an initial training to the first Key AccountManagers and Teams. If, on the contrary, your company already has some experience with KAM, the potential training needs are somewhat different and can be summarized as follows; Deepen the training on KAM to existing Key AccountManagers and their teams.
To address this challenge, organizations must design an organizational structure that interfaces more effectively with their globalaccounts, including providing support to globalaccountmanagers (GAMs). In our latest episode, host Harvey Dunham discusses GlobalAccountManagement with Noel Capon, the R.C.
SiriusDecisions defines account-based models , or accountmanagement, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. GlobalAccountManagement.
Once this organisation will have progressed enough on complex sales and on basic accountmanagement, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.
KAM Glossary (with 65 Definitions) To help strategic accountmanagers / key accountmanagers /sales professionals enhance their understanding of Key AccountManagement (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key accountmanagement.
This article focuses on individual competencies, especially those of the Key AccountManagers. It provides you with a precise description of the skills and competencies required from a true Key AccountManager (not a plain entreprise customers sales rep). Defining Skills & Competencies.
To keep things relatively simple, let’s consider two types of context: AccountManagement and Key AccountManagement and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an AccountManagement context.
Join Joshua Gregg – President, Americas at DemandFarm , as he catches up with Maria Dominguez – PM GlobalAccountManagement, DHL , and Russ Sharer – CSO, Brooks Group , for an unfiltered conversation.
That doesn’t mean that your Field Sales and Customer / GlobalAccountmanagers aren’t needed. Stars in inside sales are just as hard to identify as globalaccount executives. Let’s sum up why you need to do this: A larger portion of your customers prefer to connect on the telephone than you realize.
Key AccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key accountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Whale Hunting with GlobalAccounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with GlobalAccounts. Key accountmanagers should not just be order-takers. Key Takeaways.
?. Paul Kirkley has spent his entire career in agency accountmanagement. How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your accountmanagement role. * How to lead, inspire and set the accountmanagement team up for success. *
I think there are loads of tips here for accountmanagers who are dealing with their clients. Before I ask you to fill in a few of the gaps, listening is the most important skill for any accountmanager and I’ve been wanting to get an expert in the field of listening. So this is a good topic to kind of understand.
Globalisation – Despite years of looking at accounts defined by countries, we can expect to see more and more emerging accounts in the healthcare system that are regional and global as with other industries’ strategic account models, we will be breaking boundaries.
(SAMA = Strategic AccountManagement Association. ARPEDIO is one of the Global Technology Partners of SAMA). Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic AccountManagement.
In my experience, too many sales leaders and strategic accountmanagers either have not done the math to determine their ratios or do not pay much attention to it… especially if they are measured annually. Let’s assume you have a strategic accountmanager on your team with just one account and a $5 million annual sales target.
Even when I was leading a $400 million globalaccounts organization. Here is an example for a strategic accountmanager: Sales Plan: $2,000,000. Here is a sample activity plan for a strategic accountmanager: Five Clients. For 20 years, I had a monthly sales quota. Start with the numbers.
However, the accountmanagement challenges caused by this one-point-of-contact approach can be far-ranging, They include: The lack of depth in contacts within the buying company. The accounts for both companies are aligned and relationships maintained. Low understanding of the overall company business.
We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned globalaccountmanagers to help them be more strategic and successful.
DO STRATEGIC ACCOUNTMANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic accountmanagement environment, we can see the impact it has on the day-to-day role of strategic accountmanagers (SAMs).
We talk to Dominque Côté about the central role of marketing in Key AccountManagement (KAM). Along with the Key AccountManager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In conversation with Dominique Côté from Cosawi Consulting– shining a light on the essential role of marketing in KAM.
Organizations we work with are already planning for this next or new normal hybrid model and have spent tremendous efforts to elevate the needed skillsets of their commercial teams – especially strategic accountmanagers. . They are looking for business partners to help them return to growth. View The Full Article Here.
In the world of sales, AI offers huge potential — and it could be what strategic accountmanagers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic accountmanagers. Using generative AI to develop summaries of account activity.
This allows sales teams to minimize double data entry and have a single instance for all globalaccount activity. Account team members are then able to view and update common account information across regional or organizational boundaries. This allows sales teams to reinforce the methodology.
At the end of the process we documented one key issue almost all these very seasoned globalaccountmanagers had; they were discussing commercial terms separate of value. We think there are a few reasons: Accountmanagers are still surprised at requests for discounts. Why is this?
When assessing sellers, sales leaders instinctively want to give them a big goal to work toward, such as becoming a globalaccountmanager, a mentor for new hires, the first one to sell new products or the first to break a record. Remember that Not Every Seller Can Be a Sales Leader.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic accountmanagement is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.
Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat.
Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn. Those that lack a scalable framework for organic growth aren’t able to evolve fast enough.
Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat.
Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat.
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