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By Emily Williams, Strategic AccountManager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care. health system.
Director Global AccountManagement, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Segments are managed by leaders specialized in each industry. “In By Shahaboddin Wahdatehagh, Sr.
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Sales maps for key accounts tend to be quite complex with many stakeholders.
As a strategic accountmanager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Just like IDNs, strategic accountmanagers must understand which physician groups are positioned to be creative, collaborative partners over the longer-term.
Our revenue teams are physically distributed through time zones and countries, as well spread across 25-plus product lines that serve industries from healthcare to tech. But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world.
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
How you reward Key AccountManagers is seen as a critical ingredient in the overall success of any Key AccountManagement KAM strategy. The role of a key accountmanager requires effective coordination of a web of complex activities. Reward schemes fall into three categories: .
How you reward Key AccountManagers is seen as a critical ingredient in the overall success of any Key AccountManagement KAM strategy. The role of a key accountmanager requires effective coordination of a web of complex activities. . Reward schemes fall into three categories: 1.
the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?
the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. – Research each stakeholder and align your goals with theirs.
Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?
The Healthcare industry is a cornerstone of societal well-being, encompassing a vast array of services from primary care and specialized medical treatments to pharmaceutical manufacturing and health insurance. Hospital management ensures the efficient operation of healthcare facilities, while clinical services deliver essential medical care.
Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?
Are you ARPEDIO’s new AccountManager within the Nordics? Are you ARPEDIO’s new AccountManager within the Nordics? Are you ARPEDIO’s new AccountManager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. About ARPEDIO.
Are you Arpedio’s new AccountManager within the Nordics? Are you Arpedio’s new AccountManager within the Nordics? Are you Arpedio’s new AccountManager within the Nordics? ? Are you an aspiring future Account Executive and have a passion for sales and leadership? Back to careers. About Arpedio.
In Not Just Another Vendor, the latest, indispensable book on account planning to come out of Altify, we learn about one seller who took a long time to learn this lesson. I stopped being afraid to go in and sit down with key stakeholders and just say, ‘Hey, here’s your business as I understand it.
This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.
It also allows companies to transition from tactical selling to strategic accountmanagement , giving a scalable, professional B2B account approach while enabling companies to continue driving short-term revenue goals. Aligns with SAMA (Strategic AccountManagement Association) competencies.
He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. Agility and Adaptability: A digital mindset creates an agile and adaptable approach to Key AccountManagement.
Tracking is a key element of strategy reporting—you need to consistently collect the data associated with your identified KPIs in order to understand progress, and then report on that progress regularly to stakeholders. Different stakeholders have different goals and organizational areas of focus. Healthcare Dashboard.
The Medical Device industry plays a pivotal role in modern healthcare, driving innovation in medical technology and enhancing patient outcomes. According to Deloitte, the medical device market is expected to reach $612 billion by 2025, reflecting the critical role these devices play in the healthcare ecosystem.
What is insight and how does it fit within Key AccountManagement (KAM)? Whether it is at an individual stakeholder level, or at a broader account level, behavioural change is what we are trying to achieve. Marketers are all too familiar with the concept of insight generation, it is the backbone of marketing.
Why is this relevant to Key AccountManagement (KAM)? Healthcare professionals, payers, pharmaceutical and medical device employees are open about this when you speak to them. Organisations need to sort out internal conflicts and be very clear on what they can and cannot offer by way of solutions to external stakeholders.
The Digital Health industry is at the forefront of transforming healthcare delivery by integrating cutting-edge technology with traditional healthcare practices. Effective value chain management enhances operational efficiency, reduces costs, and fosters innovation, thereby creating significant value for patients and stakeholders.
The reality of Key AccountManagement (KAM) in most Pharmaceutical and Medical Device organisations is that it is largely something that is viewed as a sales activity. Many organisations expect a breadth of departments, such as medical, sales, marketing, pricing, market access and Government affairs to play a role in accounts.
Over the years, the healthcare industry is gaining prominence and becoming competitive. With many applications in the healthcare market, patients are highly informed, thus demanding superior and prompt customer service in the forthcoming years. What is Healthcare CRM? Benefits of CRM in healthcare Industry.
The Biotechnology industry is a powerhouse of innovation, revolutionizing healthcare, agriculture, and environmental management. This integrated approach is critical in managing the complexities of drug development, regulatory compliance, and market entry.
We have recently published through the Association for Key AccountManagement www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association. The four boxes of the Power grid ask.
Many researchers have noted, to gain market access and remain competitive, pharmaceutical and medical technology manufacturers must demonstrate clinical and economic evidence to providers, healthcare decision-makers and payers. The Health Economics team brings extraordinary focus to an account or market or key government stakeholders.
Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic accountmanagement and sales leadership working for Medtronic, the largest medical device company in the world. It has allowed us to connect with stakeholders that we may not have gotten face-to-face time with before.
Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic accountmanagement and sales leadership working for Medtronic, the largest medical device company in the world. It has allowed us to connect with stakeholders that we may not have gotten face-to-face time with before.
To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, accountmanagement, and more about their account planning processes, challenges, and priorities for 2024. Centralizing account plans in CRM can enable this consistency.
Your salespeople, marketers, accountmanagers, professional services specialists and customer success coaches all need to be able to deliver the best buyer experience. Assign roles, meet with stakeholders, keep tabs on projects and over communicate to ensure that you’re delivering impactful messaging. . Spectrum Enterprise.
Apply here: [link] Role: Managing VP, Customer Success Location: United States (Remote) Organization: Navitus Health Solutions As a Managing VP, Customer Success you’ll be accountable for ensuring that clients are able to provide best-in-class pharmacy benefits while successfully managing overall healthcare expenditures.
Accountmanagement is a broad field that encompasses many distinct roles and responsibilities. While the average accountmanagement salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an accountmanager.
Apply here: [link] Role: Director Customer Experience & VOC Programs Location: Chicago, IL, United States Organization: GE Healthcare As the Director Customer Experience & VOC Programs, you will be a steward of GE Healthcare’s customer experience program, with a primary focus on U.S. and Canada region.
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