Account Manager Tips

AUGUST 17, 2022

We all have to negotiate with our clients sooner or later, but for lots of reasons, most of us avoid it if we can. Anchoring is a simple tactic that can help you gain control of the negotiation and give you a bargaining advantage too. Why make the first move in a negotiation? Why make the first move in a negotiation?

Negotiation 130

Negotiation Key Account Management Account Management Decision-making 130

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Key Account Management Account Management Management Value Proposition 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

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Key Account Management Account Management Co-Creation Account Planning 130

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Key Account Management Account Management Interpersonal Skills Management 52

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

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Key Account Management Account Management Digitalization Management 52

Account Manager Tips

SEPTEMBER 7, 2022

When clients say "price" they really mean value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. Workshop: How to successfully execute a negotiation strategy September 13. Table of Contents. Your goal is to be the preferred.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

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Key Account Management Account Management Value Proposition Client Relationships 130

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. Will you negotiate? Will you negotiate? Will you negotiate or will you back down?

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Negotiation Account Management Key Account Management Communication 130

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. You'll need to understand the decision-making process, the competitive landscape, develop solutions, pricing, negotiation tactics and lots more. Either it goes up, goes down or remains the same.

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Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. Workshop: How to successfully execute a negotiation strategy September 13. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

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Value Proposition Key Account Management Digitalization Sales 130

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Mercuri International

JUNE 10, 2020

The top three training topics, organized by role: CEO – VBS, winning new customers, key account management / negotiation Sales director/manager – remote selling, VBS, winning new customers HR manager/training manager – VBS, sales leadership, product/tech training.

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Remote Working Key Account Management Finance Banking 98

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

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Procurement Value Proposition Finance Artificial Intelligence 113

DemandFarm

DECEMBER 27, 2024

What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.

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Sales Management Management Decision-making Negotiation 40

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Planned my negotiation strategy: Know who I'll negotiate with Know my objectives (best case) and bottom line (worst case). Learn more.

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Negotiation Value Proposition Brainstorming Suppliers 130

Cranfield Executive Development

AUGUST 22, 2023

How can suppliers design negotiation processes for better creating and capturing value?

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Negotiation Suppliers Key Account Management Account Management 52

DemandFarm

APRIL 8, 2024

Identify your target accounts, put together a team of sales plus marketing, work out a hyper-personalized messaging and content strategy for those accounts, and measure your efforts. The best account managers , however, have a secret sauce that differentiates them from the others. Sounds simple enough! The consequence?

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DemandFarm

APRIL 1, 2025

This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. Imagine trying to manage a Fortune 500 account without a visual of whos who its like flying blind. This leads to better account penetration and fewer blind spots.

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Key Account Management Account Management Stakeholders Account Planning 52

ProlifIQ

NOVEMBER 3, 2021

Uploading this information into Salesforce (preferably through your key account management app ) can give you a solid base of knowledge so you can start proving value from first contact. You may still have to negotiate, of course, but from that point on, you’re no longer proposing; you’re now persuading.

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Profitability Account Planning Sales Key Account Management 98

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. This should be a non-negotiable principle of KAM in any organisation.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52

Jermaine Edwards

APRIL 3, 2020

Asking who’s got great skills at influencing, negotiating, analysing and creativity is the best way to start. We must know how to mobilise a team to meet those demands. To do this we must think about skills and resources, not job titles and positions. It’s about the result, not status. NB – those with an asterisk are the must-haves.

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Decision-making Profitability e-Learning Negotiation 130

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. You: Diagnosing customer need. “We

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association. What we must overcome?

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Healthcare Key Account Management Publishing Negotiation 40

Jermaine Edwards

DECEMBER 6, 2023

Sometimes called perspective-taking, this kind of empathy can help in, say, a negotiation or in motivating people. A study at the University of Birmingham found, for example, that managers who are good at perspective-taking were able to move workers to give their best efforts.

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Emotional Intelligence Client Relationships Key Account Management Negotiation 130

SmartKarrot

JUNE 18, 2020

A key account manager plays a pivotal role in increasing customer success. There are several vital skills a key account manager should have. The Duties of a Key Account Manager . The way you can assure that is done is by assigning a key account manager to those most important accounts.

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Key Account Management Account Management Customer Success Management 10

Cranfield Executive Development

NOVEMBER 4, 2024

How suppliers can design negotiation processes for creating and capturing value.

Suppliers 52

Suppliers Negotiation Key Account Management Account Management 52

Arpedio

JUNE 22, 2022

However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key account management team navigate intricate relationships. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals. Contact us.

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Stakeholders Decision-making Sales B2B 52

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Learning to negotiate is key!

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Management Suppliers Profitability Account Management 48

QYMATIX

OCTOBER 11, 2022

Let us disclosure that our software uses AI-based data mining methods to present a B2B pricing strategy to Key Account Managers. For customers outside the green band, the conditions given here are too high in terms of revenue and the sales team should negotiate. You can add further information to the analysis.

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B2B Negotiation Profitability Transportation 52

QYMATIX

JUNE 15, 2021

You are an experienced sales manager and have a strong affinity to sales analytics. Only with precise sales forecasts can you negotiate healthier sales goals with your team and management. With reliable sales predictions, you can improve your sales process and prioritize accounts. How do you forecast sales today?

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Sales Analytics Sales Key Account Management Manufacturing 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management Client Relationships 11

SmartKarrot

OCTOBER 14, 2020

And the most widely known role in customer success is the customer success manager (CSM). But this blog is specifically about an account manager (AM). In any organization, AMs are specifically responsible for the management of sales and relationships with customers. Responsibilities of an Account Manager.

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Account Management Management Negotiation Key Account Management 10

SmartKarrot

MAY 17, 2022

Apply here: [link] Role: Director, Customer Success Location: London, England, United Kingdom Organization: Appian Corporation As a Director of Customer Success, you will devise and execute account strategy including nurturing projects from inception to launch while collaborating with stakeholders and establishing realistic development guidelines.

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Customer Success Key Account Management Stakeholders Negotiation 19

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. Well, the answer lies with Account Management. These connections should be value-driven.

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Account Planning Key Account Management Account Management Client Relationships 10

SmartKarrot

JANUARY 25, 2021

Work across the organization as the customer’s champion to advocate for their needs and ensure company alignment in support of the existing account base. Develop Customer Success assets and methods, and work with the Key Account Managers from Sales to create new or refine existing onboarding materials.

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Customer Success Value Proposition Key Account Management Onboarding 10

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

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Facilitation e-Learning Emotional Intelligence Key Account Management 147