PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Learn more about the world's most amazing community of key account managers.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

OCTOBER 25, 2023

But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly). I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. And we subsequently had a conversation about CogniClick.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. First published in 1919, this is a classic guide on the study of penmanship, from how to sit, how to hold your pen, alphabet drills and lots more. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

KAM With Passion

OCTOBER 27, 2020

Second, Account Management , i.e. the management of existing customers. Account Management covers all aspects of managing the relationship with the customer and their experience. In addition, I am consultant and my main activity is to get results for and with my customers, not to publish a media.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Account Manager Tips

JUNE 18, 2021

Other ways to build authority on LinkedIn Publish articles on LinkedIn. All members can publish articles about their expertise and interests. And some tricks only work for sales and key account management. Now LinkedIn groups isn't as engaged as Facebook groups by a long shot. Post consistently.

Key Account Management 130

Key Account Management Publishing Account Management Media 130

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This book was written for professional services but equally useful to key account managers.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Jermaine Edwards

MARCH 17, 2020

This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Account Manager Tips

AUGUST 17, 2022

The truth: Your first perception lingers in your mind, affecting later perceptions and decision — David McRaney The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Account Manager Tips · 1. Learn more. Save my spot.

Negotiation 130

Negotiation Key Account Management Account Management Decision-making 130

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. It takes two to tango . Dominique is a panelist and keynote speaker in Europe and the U.S. Recent Posts.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? One of the most important aspects of an effective Key Account Management (KAM) model is therefore to have a forensic level of insight, not only about individual decision makers, but also the environment and stakeholders who are involved more broadly.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

KAMCast

NOVEMBER 5, 2020

Coming up… In the next episode (#003), I’ll be talking to Grant Leboff from Sticky Marketing about the differences and common divide between sales and marketing and how Key Account Managers should be using their own media channels to add value to the customers. His latest book, ‘Myths of Marketing’ was published in January 2020.

Insurance 52

Insurance Key Account Management Leadership Publishing 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. This can help to increase customer loyalty.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association.

Healthcare 40

Healthcare Key Account Management Publishing Negotiation 40

Mike Kunkle

JUNE 12, 2022

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? This is a post I never wanted to write. Can anything be moved to a self-service/e-commerce model?

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Arpedio

NOVEMBER 23, 2021

Before joining ARPEDIO, Anders spent 15+ years at Big 4 consultancies, most recently at Deloitte as Partner and Sales Director, working with complex selling and strategic account management. What makes an effective account review? According to Don, four criteria must be met in order to be successful with your account reviews.

Account Management 52

Account Management B2B CRM Decision-making 52

Arpedio

NOVEMBER 23, 2021

Before joining Arpedio, Anders spent 15+ years at Big 4 consultancies, most recently at Deloitte as Partner and Sales Director, working with complex selling and strategic account management. What makes an effective account review? According to Don, four criteria must be met in order to be successful with your account reviews.

Account Management 52

Account Management B2B CRM Decision-making 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management Client Relationships 11

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Strategic account management’s primary premise is to start small and expand over time.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. It should be essential reading for anyone in a L&D, HR, training or coaching role.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147