Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. Contact us.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. Are you moving to account management from a different profession?

Account Management 130

Account Management Management Key Account Management Stakeholders 130

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Ready to increase customer lifetime value?

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. Reveal the value proposition In other words – the hook. Share your vision for the future and package up everything you've learned into a few sentences that defines your irresistible value. It's a simple framework to help create your value proposition. The Measurement.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. What does your client want to achieve?

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

DemandFarm

OCTOBER 23, 2024

Closing high-value agreements exceeding $250,000 typically requires at least six months of strategic planning and execution. In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

MAY 1, 2021

As a key account manager, you not only need to keep your clients, you need to keep them profitable. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. Here's a simple negotiation tactic that will help.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

Red Star Kim

OCTOBER 24, 2022

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Key Account Management (KAM) programme (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. Warwick Brown // Account Manager Tips. Would you be open to setting aside some time so I can explain our value proposition? Sharing tools and referral rewards incentivize word-of-mouth referrals.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. How does their message and value proposition differ from yours? Include a SWOT analysis in your account plan. From there, they enter the client lifecycle, nurture, grow and retain them.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Introduce your value proposition and start with your conclusion. Executive level presentation framework in 22 minutes Introduction (2 minutes). Keep it simple - who you are and why you're there. The hook (2 minutes). In other words, put the last slide first.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management. ts and sacri?ces. Great advice!

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. The education of team members is easier with the key data in one place.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Brightbridge Consulting

JANUARY 31, 2020

Two of a kind – Key account management and managing key accounts? One of perspectives we’ve identified as being essential for success is the notion that key account management is not the same as managing key accounts. Portfolio management.

Key Account Management 52

Key Account Management Value Proposition Account Management Suppliers 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all?

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Value proposition. .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Differentiated my value proposition. you can submit your own question for me to answer. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Key insights and learnings The Symposium brought together thought leaders and visionaries from leading organizations such as Tüv Süd , Zeiss , Mp Consulting , Mercuri and DHL. Here, we would like to summarize the key takeaways from the Symposium.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

Brightbridge Consulting

JUNE 12, 2019

Key Account Management: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. We also delivered new ideas and tools to further more effective and efficient approaches. Both areas build on each other.

Shareholders 52

Shareholders Suppliers Key Account Management Value Proposition 52

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. They also develop and implement strategic account plans that align with the business’s goals and objectives.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

ProlifIQ

APRIL 5, 2023

The purpose of creating a template is to scale future account plans that are necessary. Sales The sales team should work closely with account managers to ensure that the account plan is aligned with the customer’s needs and priorities. Key account planning is a critical component of strategic account management.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10