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If you have experienced the pain, humiliation and fear of having to tell your manager that you are not going to hit your “blood number,” your commit for the quarter, then I have news for you: It’s not your fault. In the end, if you fail to meet your commitment, you fail to meet your commitment. The solution.
Denise Freier, President and CEO at Strategic AccountManagement Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.
By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. A New Enterprise AccountManagement (EAM) Program. million at program launch to $8.4
In strategic accountmanagement, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.
Why is key accountmanagement important? Well, i f you don't have key accountmanagement in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key accountmanagement is the secret to grow revenue and customer retention.
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Account plans are help you define your key account strategy.
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.
How much money does a key accountmanager make? Find out the average salaries for key accountmanagers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key accountmanagers REALLY make! Click to Tweet.
Definition of key accountmanagement. If you're not sure what key accountmanagement is, don't worry, you're not alone. Before we get to that, let me explain how key accountmanagement became a business strategy. Key accountmanagers kept them. Access to all or most levels of management.
Top 10 LinkedIn Hashtags Every Key AccountManager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a key accountmanager.
How to be a better key accountmanager Do you want some quick wins to improve your key accountmanagement performance? That's what key accountmanagement is about after all. Schedule your QBR's: Get your review meetings in the diary for the year. If you don't do account plans, start.
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic accountmanagement is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.
Chad Albrecht, Managing Principal of ZS Associates, and Joel Schaafsma, SAMA’s Research General Manager, have offered us a sneak preview of some key findings. Participants included 200 AccountManagers, SAM Program Directors, and Central Office/Program Managers across 8 industries worldwide.
Director Global AccountManagement, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Its mission is to handle defined strategic key accounts. A new central commercial organization was born.
How can effective accountmanagement help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales accountmanagement strategy becomes indispensable. First, a quick primer – what is accountmanagement?
Zoom meetings can be an essential part of any teams sales, customer onboarding or ongoing accountmanagement processes. By integrating Zoom with Nutshell , your team can log Zoom calls as activities for better tracking and reporting and save notes about each meeting to keep everyone in the loop and improve the customer journey.
the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic accountmanagers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. 1 In fact, many of them admit their meetings were a total waste of time. 2 What the !@*?
By Roshni Patel, Customer Success Manager, Royal Ambulance. Decrease the time case managers spend on scheduling patient transport. Streamlining Internal Process to Meet Customer Goals. Once the case has been reviewed by a case manager, an alert is sent to Royal to begin allocating resources for transport.
Phil is an accountmanagement and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of AccountManagement. These guiding principles have served Phil well and I know they will help you find success as a key accountmanager. The Tenets of AccountManagement.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. 5 General management skills.
Do you know how the top key accountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact AccountManagement Teams 1.
Your work as a key accountmanager is similar to undertaking a long journey. Surprisingly, it has a lot of takeaways about managing relationships with key clients. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key AccountManagement.
For years, Key AccountManagement (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key AccountManagement is not an extension of sales.
See how DemandFarm is redefining account planning in the era of AI, and finally making it possible for key accountmanagement teams to focus on selling.
How does your accountmanagement team keep up with the challenges and opportunities presented by growth? And how do you define accountmanagement objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.
At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?
Is your business and your key accountmanagement team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key accountmanagers? Click to Tweet. Laura: It's never boring.
What if leadership was what we really needed in key accountmanagement today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. Almost never in the world of success and key accountmanagement, do we hear about the importance of leadership.
When it comes to managing my time, sometimes it feels like I'm losing the battle, the war and maybe even the will to live. So I decided to share my favourite calendar management tips. Schedule meetings ASAP 4. Use meeting scheduling tools 5. Schedule follow up meetings during the meeting 6. Set reminders 7.
Accountmanagers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on accountmanager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an accountmanager.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Table of Contents. (1)
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
Your first 90 days in a new job as an accountmanager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Are you moving to accountmanagement from a different profession?
More and more companies expect their key accountmanagers to be thought leaders. Why key accountmanagers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key accountmanagers are now expected to be thought leaders. Here's how. Table of Contents.
What’s the most useful skill you need in your AccountManager role and how much formal training have you received? This was the question I posted in a LinkedIn AccountManager Group. Top 10 Skills and Expertise You Need As AccountManager. Essential AccountManagers Skills Varies for Each Industry.
To be fully effective, a customer-centric approach must go beyond the sales department to include your customer service, marketing, and accountmanagement teams. A consultative approach also improves your teams meeting outcomes. Your customer service and accountmanagement teams are an integral part of the buyer experience.
The Fine Art of Blending Text Messaging Into Your AccountManagement Process I love blending text messaging into my accountmanagement process. There are two reasons why blending text messaging into your accountmanagement process works: It’s mobile. Send insight and educational resources.
In the past, accountmanagers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Accountmanagement tool? Top AI-Powered Tools for AccountManagers in 2025 1.
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Actionable Insights for Key AccountManagers Focus on Strategic Alignment: Align your sales strategy with the enterprise’s long-term goals and initiatives.
The next aspect of accountmanagement we need to consider–one that is vitally important–is application integration. Integration Tied Into AccountManagement. Let’s take a look at how application integration affects accountmanagement. Otherwise, accountmanagement isn’t really possible.
Sales most definitely have two sides, and this is also true of accountmanagement. This is also true of accountmanagement. If we didn’t need sales or accountmanagement skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.
But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. One place where project management really comes into accountmanagement is bringing a broadly stated goal into realistic terms. Project Management Elements.
You don't worry about meeting new people. Knowing how to use a CRM is an essential competency for sales, key accountmanagement, customer success and many more. You're in a comfortable rut with your favorite clients. Things tick along, you know they have your back and are your champion. Your judgement is clouded.
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