Strategic Account Management Association

JANUARY 25, 2022

By Emily Williams, Strategic Account Manager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. From all this, we stress tested long-held views about strategic account management. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. The Tenets of Account Management.

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Key Account Management Account Management Management Suppliers 182

DemandFarm

OCTOBER 15, 2024

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. The dreaded side instils fear that it will usurp the role of the Key Account Manager.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Key Account Management Account Management Management Account Strategy 143

Account Manager Tips

NOVEMBER 19, 2022

How many times have you been in a presentation and drifted into a daydream? Don't let that happen to your presentations. Executive level presentation framework in 22 minutes Introduction (2 minutes). Again choose a single data set that reflects the objectives of your presentation. We've all been there. The report.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

DemandFarm

NOVEMBER 7, 2024

Your work as a key account manager is similar to undertaking a long journey. Surprisingly, it has a lot of takeaways about managing relationships with key clients. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. No pressure, but it's something I always have in the back of my mind when I present to senior executives.

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Value Proposition Decision-making B2B Meetings 246

KAM With Passion

FEBRUARY 8, 2021

Are you in charge of a true Key Account Management initiative? A true Key Account Management initiative comes on top of your usual sales and customer management activities. Defining how the initiative will be managed and with which resources is crucial. Build your KAM initiative on rock-solid principles.

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Key Account Management Account Management Management Account Planning 130

Account Manager Tips

NOVEMBER 29, 2022

What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move?

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Strategic Account Management Association

JUNE 30, 2021

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. He also spent years as a managing consultant for Microsoft’s global consulting organization. What is the project management process? Michael Thomas is the founder of Magnetic Services. Where do they live?

Digitalization 520

Digitalization Organization Account Management Management 520

Account Manager Tips

JULY 28, 2020

How does your account management team keep up with the challenges and opportunities presented by growth? And how do you define account management objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.

Account Management 130

Account Management Management Account Planning Organization 130

Account Manager Tips

JULY 27, 2020

Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an account management team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about account management.

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Account Management Business Growth Management Account Planning 130

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account Management 111

Account Management Management Client Relationships Business Growth 111

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.

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Key Account Management Account Management Management Media 130

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Laura: It's never boring.

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Create two versions: 30 60 90 day plan presentation. 30 60 90 day project plan.

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Account Management Management Key Account Management Stakeholders 130

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Beyond the immediate revenue boost, several other advantages make enterprise sales a strategic priority for key account managers.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Strategic Account Management Association

SEPTEMBER 22, 2020

8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

The Chapman Group

NOVEMBER 19, 2020

The Profile of a Best-in-Class Strategic Account Manager. Definitive Guide to Identifying the Best Candidates to Manage and Lead Strategic Accounts. Many strategic account management (SAM) programs are built upon a successful sales operation and sales team. Get the eBook here.

Account Management 104

Account Management Management Organization Sales 104

Hubspot Sales

SEPTEMBER 26, 2018

Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as account manager. In this space, account managers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.

Account Management 104

Account Management Management Stakeholders Profitability 104

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

Account Management 105

Account Management Global Accounts Management Account Planning 105

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.

Account Management 98

Account Management Management B2B Advertising 98

Brooks Group

MARCH 27, 2025

To be fully effective, a customer-centric approach must go beyond the sales department to include your customer service, marketing, and account management teams. Your customer service and account management teams are an integral part of the buyer experience. Some companies only give lip service to a customer-first focus.

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Account Management Sales Sales Training Profitability 89

SalesPop

MAY 7, 2021

But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. Project Management Elements.

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Account Management Management Innovation Account Planning 98

SalesPop

MAY 21, 2021

Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Account View. Back End Administration.

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Account Management CRM Management Account Planning 98

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Align Your Team.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Manager Tips

OCTOBER 6, 2022

When it comes to managing my time, sometimes it feels like I'm losing the battle, the war and maybe even the will to live. So I decided to share my favourite calendar management tips. Calendar management tools like Dotcal offer great free versions for scheduling meetings and integrations with Outlook, Gmail and more.

Management 246

Management Meetings Decision-making Brainstorming 246

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

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Account Management Management Value Proposition CRM 80

ProlifIQ

DECEMBER 18, 2024

Set A Consistent Standard for Account Plans & Data Capture AI presents an opportunity to set a consistently high standard for the research, insights, and points of view that go into an account plan. By staying ahead of these signals, account managers can proactively address concerns and strengthen the relationship.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Clash of the Generations: Managing the New Workplace Reality Why this book? Table of Contents.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Account Manager Tips

DECEMBER 28, 2021

Inherit Another Account Manager's Mess? 12 Ways to Clean it Up Now There’s nothing worse than inheriting a mess left behind by another key account manager. But as the new key account manager, you're left to figure out where things went wrong, how to fix them and restore the client's trust. Client Revenue.

Key Account Management 182

Key Account Management Account Management Decision-making Client Relationships 182

Arpedio

MARCH 5, 2024

In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

Account Management 52

Account Management Management Client Relationships Prioritization 52

ProlifIQ

MAY 17, 2024

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space.

Key Account Management 52

Key Account Management Account Management Management Procurement 52

ProlifIQ

MAY 17, 2024

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space.

Key Account Management 52

Key Account Management Account Management Management Procurement 52