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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

A positive customer journey depends on helping the customer achieve short- and long-term success through every sales activity and communication. To be fully effective, a customer-centric approach must go beyond the sales department to include your customer service, marketing, and account management teams.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Benefits of Role-specific Sales Training

Brooks Group

What’s the Difference Between Role-specific and General Training? Sales training typically accomplishes one of two things. . The training will either provide learning around a specific skill, or the training is focused on improving the learner’s ability to succeed in their entire role. More In-depth Knowledge.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done. The goal of upselling is to present a higher-priced alternative that leads to a larger sale.

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Sales training and enablement is focused on the sales team, not the leaders.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

Knowing how these two diverge is important for delivering effective sales training and improving long-term results. This understanding allows sales professionals to anticipate and address future challenges, which reinforces the value of the partnership. Develop skills for creating long-term account management strategies.

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Customer Retention Strategies in a Challenging Sales Climate

Brooks Group

Train sellers on consultative approaches that position them as trusted advisors rather than vendors (see below). Build account management playbooks that guide sellers through the process of identifying and capitalizing on growth opportunities within existing accounts.