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Director Global AccountManagement, Aramex. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex.
From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.
Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and accountmanagement have similar goals: Build strong relationships with customers and increase profitable revenue.
21 free courses for key accountmanagers to boost your skills now A key accountmanager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key accountmanager. Need more help to improve your key accountmanagement skills?
15 Reasons Why You Might be a Bad AccountManager Bad key accountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key accountmanager and how to turn yourself into a good one. Account plans are help you define your key account strategy.
How can effective accountmanagement help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales accountmanagement strategy becomes indispensable. First, a quick primer – what is accountmanagement?
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
How Data Analysis Adds Value to Key AccountManagement Data analysis has quickly become a valuable tool for just about every type of business. The more data you generate and process, the bigger the opportunity for data analysis and management. It can help inform smart business decisions and spot investment opportunities.
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.
Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as accountmanager. In this space, accountmanagers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.
Are you doing key accountmanagement the hard way? Effective key accountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key accountmanagement tools. Conclusion.
Key AccountManager or Strategic Ecosystem Leader? Key AccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key AccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. SAMA is a global non-profit organization with more than 15,000 members.
Whether your organization has a dedicated AccountManagement team, or your salespeople are in charge of managing their own accounts, it’s important to establish accountmanagement KPIs to measure performance and effectiveness. Watch the video below to learn more.
The next aspect of accountmanagement we need to consider–one that is vitally important–is application integration. Integration Tied Into AccountManagement. Let’s take a look at how application integration affects accountmanagement. Otherwise, accountmanagement isn’t really possible.
How you reward Key AccountManagers is seen as a critical ingredient in the overall success of any Key AccountManagement KAM strategy. The role of a key accountmanager requires effective coordination of a web of complex activities. Reward schemes fall into three categories: .
How you reward Key AccountManagers is seen as a critical ingredient in the overall success of any Key AccountManagement KAM strategy. The role of a key accountmanager requires effective coordination of a web of complex activities. . Reward schemes fall into three categories: 1.
Too often, we are focused solely on lagging indicators—things like sales numbers, market share, and profitability. They include metrics such as: -Increased revenue: Did we drive more sales with our strategic accounts? Market share and profitability: Have we grown our market footprint and increased our margins?
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key accountmanager is to deliver the kind of value that convinces your clients to stay in the loop. GRAHAM Different stakeholders will value different things. Stakeholders value business improvement.
Strategic AccountManagement in B2B Welcome to our comprehensive guide on strategic accountmanagement. Whether you’re an experienced strategic accountmanager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
Why is Customer Segmentation Important in AccountManagement? Effective accountmanagement hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, accountmanagers can tailor their communication, offerings, and solutions to address these specific requirements effectively.
Why Key AccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key AccountManagement (KAM) comes in. What is Key AccountManagement?
First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Second, AccountManagement , i.e. the management of existing customers. Which topics will be covered and why they matter.
Accountmanagement is a crucial component of any successful business. But what is accountmanagement exactly? At its core, accountmanagement is all about ensuring customer satisfaction and driving business growth through effective client management.
Key accountmanagement best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.
How to Succeed With AccountManagement. Let’s show you how to get the most out of your accountmanagement! In this blog, we’ll break down the concept of accountmanagement, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.
Every month I share a selection of popular titles to help with your professional development as a key accountmanager. Key accountmanagers rely on influence to get things done. It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. Listen to this article.
In today’s competitive business landscape, effective accountmanagement plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, accountmanagement is not without its challenges. Addressing these challenges is crucial for business success.
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagement Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount.
There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). This is where the transition from sales representative to a more ‘accountmanager’ style role becomes relevant.
This is where effective accountmanagement comes into play. Businesses across industries are increasingly turning to accountmanagement solutions to streamline their processes, enhance client satisfaction, and drive growth. Moreover, efficient accountmanagement contributes to operational efficiency and productivity.
The opportunity management process helps sales teams source and track sales opportunities throughout their pipelines. Who are the stakeholders you need to engage with? AccountManagement. What plan of action will keep the relationship healthy and profitable? Territory Management. Not exactly.
Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.
One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic AccountManagement, or SAM. What is Strategic AccountManagement? Hence, the best strategic accountmanager is not necessarily your best sales rep (we’ll talk more about that later).
In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain accountmanagers. Unfortunately, in circumstances where those accountmanagers get laid off or furloughed, the critical knowledge they possess is also lost.
At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—AccountManagement and Customer Success.
Key AccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key accountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Why Don't Clients Make Decisions (and How to Help Them Commit) As a key accountmanager, your goal is to keep your clients happy and satisfied with your solutions. Talk to their stakeholders. Join a growing community of sales, customer success and key accountmanagement readers. What's going on? Financial pain.
We’re revisiting the topic of Strategic AccountManagement (SAM) today. In this edition, we’ll be looking at the inverse – the mistakes that will cause your strategic accountmanagement efforts to fail. Patience is more than virtue when you’re an accountmanager – it’s a necessity.
He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an accountmanagement position open, do you want it? I hadn’t really been trained professionally as an accountmanager. And then finally, it’s client profitability. Beth 09:22.
As a key accountmanager, you not only need to keep your clients, you need to keep them profitable. Sales and key accountmanagement Too often, key accountmanagers retreat from sales-focused conversations because it feels manipulative. All the things key accountmanagers work hard to avoid.
They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. As a Key AccountManager or Director you must begin with identifying the difference between the customer and the industry. Check out Hyper Adaptation for reference.
Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales AccountManager After the AE closes a deal, a post-sales accountmanager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.
A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. By working with stakeholders across your organization, this recalibration will lead to more sales and profits.
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