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98% of our revenue came from live, in-person salestraining. We have a lot of incredibly smart people on our team, some of whom are exceptional at analyzing data, spotting trends, and developing training material to fill needs. We also have world-class salestraining facilitators , whose in-person programs had all been canceled.
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key accountmanagers get better results for their clients, companies and careers. AccountManager Tips · 1. Salestraining and enablement is focused on the sales team, not the leaders.
Salesmanagers are responsible for leading a company’s sales team to achieve or exceed their sales targets and contribute to the company’s overall revenue and growth objectives. This includes setting sales goals, monitoring performance, and providing sales coaching and feedback.
“I want our people to be MORE accountable.”. Our main issue this year is ‘accountability.’”. Accountability is the number one recurring theme throughout salesleadership in the United States. Sales leaders want their salespeople to be more accountable for their actions, activity, numbers, and (of course) sales.
Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic AccountManagement. Account Planning.
Here are some general guidelines to consider when thinking about the behaviors that will support attaining your sales goal. The day-to-day activities of an inside accountmanager, or “farmer”, are going to differ from those of a more traditional “hunter”. Let The Brooks Group Help With Your Sales Goals.
I want to talk about some specifics around that, and I want to reference some ideas that Russ Sharer and Michelle Richardson pointed out in Chapter Six of their book, Agile and Resilient: SalesLeadership for the New Normal. One is that sales teams need to be agile – not fragile. I love that term.
What does it take to be a successful salesperson and to have a successful sales organization during these times? I am going to talk about Chapter 9 in a book that we recently published, Agile & Resilient: SalesLeadership for the New Normal by Michelle Richardson and Russ Sharer (it’s a wonderful read). .
Find out your Sales PQ now using this diagnostic tool. FIND OUT MORE ABOUT MY GUEST: FRED COPESTAKE Fred is the founder of Brindis, a salestraining consultancy based in the UK. He is a Sales Consultant, Trainer, Speaker and Author with a special focus on teaching selling through partnering skills.
Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used. In my extensive salestraining work in North America and abroad—even when I’m working with highly experienced professionals—I find many … Read More »
Not everyone on the team is going to need daily accountability calls, and imposing that your top performers might decentivize them. Your sales team is likely already skilled at solving problems. We’ll talk about the importance of having a singular salestraining program later, suffice it to say for now that you need to have one.
???????????? Discover how to integrate social media into your sales strategy. Sales VPs ask me all the time whether sellers should utilize social media. The post How to Integrate Social Media Into Your Sales Strategy first appeared on Colleen Francis - The Sales Leader.
Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what salesmanagers, accountmanagers, and business development managers do — but who in the world is a sales enablement manager?
Despite changes to our selling marketplace, too many sales professionals are rooted in beliefs about customer engagement that simply aren’t true. That’s why today, I’m going to dispel the three big sales engagement myths. Myth #1: Being on social media … Read More »
So far in this series, we’ve looked at how you can apply the hard-earned wisdom of top sales professionals who thrive in crowded, commodity-driven markets and apply it to any organization—even yours. One method is to focus on rethinking the … Read More »
While I’d been invited to address their forum to talk about the sales process, what many of them really wanted to … Read More » Recently I was at a large gathering of CEOs: all sharp thinkers who want to see their companies grow.
few months ago, I was privileged to be invited to a seminar hosted by Gartner featuring a small group of top level thought leaders in sales. ????????????????????????????????? A There were about six of us around the table and we … Read More »
Workshops and learning events can be the least effective—and for some, even the worst—places for your salespeople to get the training they need. I’ve worked directly with sales pros for a long … Read More » You heard that right. Now, let me explain.
"Customer" used to be a one-size-fits-all word in sales. Either someone bought from you or they didn’t, and the steps you implemented to make a sale didn’t change all that much from one person to the next. It’s not like … Read More »
Technology in sales is not a solution to a problem. It’s a means of solving a problem, and it hinges critically on how well you apply it as one part of your revenue generation system. Do it wrong and you’re … Read More »
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
It’s the worst question in sales and marketing today: How do I get better at cold calling? Here are the better questions to ask: Why do sales teams … Read More » Spoiler alert: Cold calling is dead. Stop wasting your time with it.
Most sales people use boring, outdated voice and email methods, which leave … Read More » No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back.
You know how it goes. You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. Eat a greasy meal here, pull a late night there, and then load up … Read More »
You can’t grow your business unless you are first able to predict losses. That’s not done with guesswork. It means having a reliable system to accurately forecast when clients are going to leave, so you can take steps either to … Read More »
In my last article, I talked about the importance of being able to anticipate lost customers as part of having a healthy growth strategy for your business. That included a case study that identified several loss triggers. Now, using that … Read More »
Yet, despite having the ability to customize products and include clients in the sales process, there was often a barrier that made buyers feel … Read More » Strong partnerships between sellers and buyers were once considered the key to success in the marketplace.
This is the fifth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog. You can check it out there along with content from other great authors… In this six-part series … Read More »
One of the big mistakes I see in sales today—at all levels within an organization—is the belief that coaching and training are owed to us. Don’t get me wrong: both are wise investments for employers to make in their people, … Read More »
You’ve heard the naval expression before: “all hands on deck.” It neatly sums up how teams of people with a range of responsibilities unite to do one job: to keep a ship afloat in rough seas. Business leaders sometimes have … Read More »
Want to create and sustain a top-performing sales team and get the steady growth you need for your business? Rethink the relationship your sales team has with the money you pay them for what they do. Conventional commission plans are … Read More »
Far too often these days, businesses are practically falling over themselves to attract Millennials to their sales teams, making compromises in all kinds of places where they shouldn’t. And I’m tired of it. Don’t get me wrong: every generation is … Read More »
This article from Colleen was originally published by Salesforce.com. How can we ensure satisfaction and loyalty within our client communities? By documenting and communicate intangible value as well as tangible. Intangible and tangible value are not mutually exclusive. They are … Read More »
The instead focus on how to create a perpetual sales boom. The best companies don’t tolerate boom and bust mentalities. While this may be considered unconventional, my research and experience has shown that, left unaddressed, boom and bust cycles will … Read More »
In my work with top performing sales teams I’ve found that leaders who exhibit three consistent traits create perpetual revenue growth. Enforcing a High-Performance Culture In a typical sales organization 10 percent of salespeople overachieve. Another 20 percent underachieve … Read More »
Today, the way people buy multimillion dollar products and services is no different than how you and I buy a pair of jeans. It wasn’t always this way. Selling used to fall into one of two groups: B2B (business to … Read More »
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Sales structures will be imploded and rebuilt to redefine … Read More » “What does the future look like for sellers?” ” There will be fewer salespeople, with a more of a well-defined focus on what they are there to do. Skills will be hybridized.
He talked to me about how his internal team was no longer breaking sales records or getting results the way they used to. The customer at the other end of the phone was out of ideas. As we spoke more, … Read More »
You’ve heard the naval expression before: “all hands on deck.” ” It neatly sums up how teams of people with a range of responsibilities unite to do one job: to keep a ship afloat in rough seas. Business leaders sometimes have … Read More »
It was as hot as a summer’s day can get and my 5 km run was not going well. Starting out that morning, I had set two ambitious goals for myself: achieve both my distance and pace targets. But as … Read More »
When a business fails to meet its sales target, blame usually gets pointed squarely at members of the sales team for not doing their jobs properly. Bad salespeople! Sound familiar? Don’t be so quick to jump to conclusions. To be … Read More »
” I’ve been running sales workshops for over fifteen years and without fail, this question comes up … Read More » “What do I do when my customer says our price is too high and that they can get what I’m selling for less elsewhere?”
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