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As conveners of the largest community in the world dedicated to strategic and key accountmanagement, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and accountmanagement – no longer an expense but an investment.
From all this, we stress tested long-held views about strategic accountmanagement. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.
Key AccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. Key AccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
Your job as a key accountmanager is to deliver the kind of value that convinces your clients to stay in the loop. Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Stakeholders value business improvement.
How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.
How do the accountmanagers in your business cope under the mounting pressure of a difficult and challenging question? How do the accountmanagers in your business cope under the mounting pressure of a difficult and challenging question? So, what happens when you are not around? So, what happens when you are not around?
James Aldrich is a major accountmanager with over twenty years experience in both business development and accountmanagement in the software industry. Why business development and accountmanagement are similar roles. * Why business development and accountmanagement are similar roles. *
For example, if it means happy shareholders, you could use a picture of people applauding at an annual general meeting. If your presentation is about saving money, don’t use a picture of piles of cash. Think about what saving money means to your client and choose that picture instead. Something that triggers an emotional reaction.
Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer accountmanagement. Revenue growth: Ultimately, account planning means growth.
He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an accountmanagement position open, do you want it? I hadn’t really been trained professionally as an accountmanager. So, the product manager and the accountmanager seem to gel really well.
In 2016 I wrote a post on the five foundation steps for stakeholder management success in key accountmanagement, that was well received and guided lots of leaders. Therefore a business should seek to create value for all stakeholders, not just shareholders. What does this mean today? Here’s what the great R.
Key AccountManagement: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. Coaching sessions between workshops have concentrated on embedding appropriate approaches and addressing market challenges.
What are the levels of motivation across your accountmanagers and sales team? It’s long been acknowledged that happy and engaged teams lead to happy and engaged customers which ultimately create happy and engaged shareholders. Are your new business teams ALIGNED with your AccountManagers? How ENGAGED are they?
They also report it to their shareholders in their annual reports. International law firm DWF reported its first net promoter scores to shareholders in 2019. Times have changed. Net Promoter Scores Are Now Reported in Europe. One of the biggest changes is that most large European companies now measure NPS. As did Atos.
Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business.
Sales leaders need well-thought, modern metrics to make informed decisions about their Key AccountManagers and customers. Choosing the right set of sales KPI helps a manager in B2B to cut through the noise and see the actionable indicator they need. What are common KPI best practices in B2B Sales?
If you have an accountmanager in your team, or perhaps you are an accountmanager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. You can read more here. Better to make use of them than to try and escape from them, I say.
Key AccountManagement Software Data Enrichment Sales Forecasting Key AccountManagement Software What it is: Key AccountManagement (KAM) software is designed to help sales teams manage and nurture relationships with their most important clients, also known as key accounts.
Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities. This knowledge can help businesses develop effective engagement strategies, manage risks, and align their business strategies with stakeholder interests.
Growth in year one can be very difficult due to the internal changes that are taking place, but the greater the communication and clarity of messaging, the better opportunity you will have to retain the talent you want and the revenue that your shareholders and investors expect. New business, accountmanagement, or renewals?
Our guest on SBI TV is Paula Shannon, the Chief Sales Officer at Lionbridge. Paula shares her journey going from a publicly traded company, as a chief sales officer, to a company owned by a private equity firm. She discusses.
– what point in the agency’s revenue growth does an agency typically employ their first accountmanager? – and the implications of having a hybrid accountmanager (someone who plays the combined accountmanager and project manager role, versus keeping the roles separate).
Role: Customer Success Manager. As a Customer Success Manager, you will be involved in all aspects of accountmanagement, training, support, driving value, and being a trusted client partner by serving as the primary contact for the onboarding of new customers, the training of platform end users, as well as post-go-live support.
And, you know, having the money sit idle isn’t helping the shareholders any, right, so they’re taking more risk right now to deploy their money. You know, an accountmanager, one company might be very reactive. And an accountmanager in our company was a quota based farmer that drove growth year over year 20%.
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