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Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and accountmanagement have similar goals: Build strong relationships with customers and increase profitable revenue.
Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and accountmanagement, a return to (some) face-to-face interactions is on the horizon. Jonathan Hughes, Partner, Vantage Partners, and David Chapnick, Partner, Vantage Partners. These mixed results are not surprising.
21 free courses for key accountmanagers to boost your skills now A key accountmanager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key accountmanager. Need more help to improve your key accountmanagement skills?
Account planning and effective accountmanagement strategies are about much, much more than your key accounts. That said, any accountmanager worth their salt has a strategy for their key accounts. Sales maps for key accounts tend to be quite complex with many stakeholders.
A multinational software company might spend nearly a year negotiating a $5 million deal with a Fortune 500 company. This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. What is Enterprise Sales?
By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. By rallying revenue teams around people and their problems, we can build a motion that truly centers on the customer and that benefits all stakeholders in the process.
Which means as an accountmanager, you’ve got to rely on instincts (and maybe a little prayer). You can’t run an accountmanagement team like that, let alone a business. I’m excited to share my conversation with Calin Muresan , Existing Business Manager, at Netguru. 03:34 The best thing about accountmanagement.
The next aspect of accountmanagement we need to consider–one that is vitally important–is application integration. Integration Tied Into AccountManagement. Let’s take a look at how application integration affects accountmanagement. Otherwise, accountmanagement isn’t really possible.
Whether your organization has a dedicated AccountManagement team, or your salespeople are in charge of managing their own accounts, it’s important to establish accountmanagement KPIs to measure performance and effectiveness. Watch the video below to learn more.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key accountmanagement processes. Interested in seeing a Key AccountManagement solution to help you retain and grow key customers?
Accountmanagementsoftware tools AccountManagementSoftware ← Back to blog Accountmanagementsoftware solutions have transformed the way businesses handle their account planning and client interactions.
In this episode, I talk to Alex Raymond from Kapta about everything to do with accountmanagement processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing client relationships.
Once this organisation will have progressed enough on complex sales and on basic accountmanagement, it be in a much stronger position to enhance and expand its KAM intiative. The customer was a regional market leader in software technologies for online payments through a network of affiliates. AccountManagement & Delivery.
Core Facets Of Key AccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
Core Facets Of Key AccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman blue sheet The Miller Heiman sales process and CRM software What is the Miller Heiman sales process? Build relationships and maintain clear communication with all relevant stakeholders.
KAM Glossary (with 65 Definitions) To help strategic accountmanagers / key accountmanagers /sales professionals enhance their understanding of Key AccountManagement (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key accountmanagement.
Why is Customer Segmentation Important in AccountManagement? Effective accountmanagement hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, accountmanagers can tailor their communication, offerings, and solutions to address these specific requirements effectively.
Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of accountmanagement, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.
Key AccountManagement (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in Key AccountManagement?
With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key accountmanagement. I didn’t want to add to the tech stack and have other random bits of software outside of that,” – Andrew Collings.
This is where effective accountmanagement comes into play. Businesses across industries are increasingly turning to accountmanagement solutions to streamline their processes, enhance client satisfaction, and drive growth. Moreover, efficient accountmanagement contributes to operational efficiency and productivity.
Elevating AccountManagement Through Metrics and KPIs Explore ARPEDIO's AccountManagementSoftware ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective AccountManagement strategies and tools becomes paramount.
Why Key AccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key AccountManagement (KAM) comes in. What is Key AccountManagement?
Where To Start In the complex world of B2B sales and accountmanagement, success hinges on the ability to develop and execute a robust accountmanagement strategy. We’ll walk through the key components of building an effective accountmanagement strategy that drives revenue, customer retention, and loyalty.
How to build a winning accountmanagement team AccountManagementSoftware ← Back to blog A winning accountmanagement team can be your secret weapon to supercharge your company’s growth and customer satisfaction. A strong leader can inspire and guide the team to achieve their goals.
How to Succeed With AccountManagement. Let’s show you how to get the most out of your accountmanagement! In this blog, we’ll break down the concept of accountmanagement, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.
There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). This is where the transition from sales representative to a more ‘accountmanager’ style role becomes relevant.
Accountmanagement serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, accountmanagement involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
In today’s competitive business landscape, effective accountmanagement plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, accountmanagement is not without its challenges. Addressing these challenges is crucial for business success.
StakeholderManagement: A Must Read Guide ← Back to blog Stakeholdermanagement refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is StakeholderManagement? What is a stakeholder?
Is a key accountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—AccountManagement and Customer Success.
Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagementSoftware ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
The opportunity management process helps sales teams source and track sales opportunities throughout their pipelines. Who are the stakeholders you need to engage with? AccountManagement. Territory Management. How will you position yourself against the competition? What are the customer’s business needs?
For example, imagine a B2B software company that sells enterprise security solutions. Here are the key types of tools that support a successful ABE strategy: CRM & AccountManagement Tools Managing complex, high-value accounts requires a structured approach.
The vital role of Customer Success in AccountManagement Explore ARPEDIO's AccountManagementSoftware ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and accountmanagement strategies. Let’s dive in!
Digital Key AccountManagement is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.
Org Chart Software: Crucial Visual Mapping of Accounts. Org Chart Software: Crucial Visual Mapping of Accounts. ? It details stakeholder roles and responsibilities, and even the relationships and reporting structures between them. What is Org Chart Software? What Are the Benefits of Org Chart Software?
Table of Contents Sales Career and Salary Stats The Buyer’s Journey Lead Generation Stats Sales Software Stats Sales Careers and Salary Stats Practically every business in every industry needs salespeople. Accountmanagers work closely with customers to make sure they have a good experience and get the help they need.
If that plan includes increasing revenue from your best clients, you will need a strategic accountmanagement plan. As companies grow, and their account base expands, different clients represent different potential future values for the organization. Imagine you are a busy, growing software company with hundreds of clients.
When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key accountmanagement Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. No software to install either. FollowUpThen.
By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts.
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