ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

DECEMBER 15, 2023

Account management is a crucial component of any successful business. But what is account management exactly? At its core, account management is all about ensuring customer satisfaction and driving business growth through effective client management.

Account Management 52

Account Management Management Client Relationships Negotiation 52

Sales Outcomes

FEBRUARY 13, 2023

Account Managers often struggle to grow and retain revenue, particularly during economic uncertainty. Here are four common mistakes that contribute to customer churn and prevent realizing the full potential of account relationships. That helps the account manager shift from the vendor’s status to a trusted advisor.

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Account Management B2B Management Account Planning 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

Account Management 52

Account Management Management Prioritization Client Relationships 52

DemandFarm

AUGUST 28, 2023

Join Joshua Gregg – President, Americas at DemandFarm , as he catches up with Maria Dominguez – PM Global Account Management, DHL , and Russ Sharer – CSO, Brooks Group , for an unfiltered conversation. It’s all about nurturing those high-impact relationships that could be the game-changers for your business.

Account Management 52

Account Management Digitalization Global Accounts Management 52

Arpedio

FEBRUARY 13, 2025

By adopting ARPEDIO’s advanced account management solutions, B.I.G. streamlined their processes, improved client relationships, and enhanced strategic thinking. Prev Previous Client Case How National Express Accelerated Marketing An ABM/ABS Success Story #1 Account-Based Selling Platform Powerful alone.

Manufacturing 52

Manufacturing Innovation Strategic Thinking Account Management 52

Janek Performance Group: Account Planning

MAY 16, 2022

If you are a sales leader and are planning to increase future revenue, you are thinking strategically. If that plan includes increasing revenue from your best clients, you will need a strategic account management plan. Treating all accounts equally may not be the right strategy to maximize client lifetime value.

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Account Management Management Acquisition Strategic Thinking 52

Mike Kunkle

AUGUST 19, 2024

Entry-level positions might require a heavier focus on mindset, traits, and cultural fit, while senior roles might demand a more thorough evaluation of past performance, competencies, and strategic thinking abilities. The former may not include skill validation (role play), while the latter certainly should.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Arpedio

FEBRUARY 20, 2024

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?

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Key Account Management Account Management Management Strategic Thinking 40

Account Management Skills

FEBRUARY 22, 2021

?. Paul Kirkley has spent his entire career in agency account management. How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role. * How to lead, inspire and set the account management team up for success. *

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Account Management Management Banking Meetings 52

Mike Kunkle

NOVEMBER 21, 2023

The Current State Situation Historically, due to being in a mature vertical where you have serviced many customers for many years, with upgrades, maintenance, services, and expansions, you have focused on territory management and account management and experienced reasonable growth in your industry.

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Acquisition Sales Decision-making Account Management 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Whetstone

JULY 11, 2024

Strategic Account Managers (SAMs) are essential for driving long-term success in client relationships. Communication with Key Stakeholders The first step in strategic account management is identifying the true key stakeholders, both internal and external.

Stakeholders 52

Stakeholders Account Management Decision-making Strategic Thinking 52

DemandFarm

DECEMBER 12, 2024

There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for Key Account Managers and Sales Leaders. When you thought you had mapped the relationships within a key account, another regional division probably popped up, demanding attention and alignment. That’s not all.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

Red Star Kim

DECEMBER 2, 2022

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Managing big data and analytics. Account management and selling skills. Project management. Strategic thinking. Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Communicate creatively .

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

CMOE

OCTOBER 24, 2022

Tops Skills for Managers. A manager requires long-term, big-picture skills such as: Strategic thinking: Strategic thinking involves leveraging one’s strengths and insights to ignite positive change and elevate a business’s competitive advantage.

Interpersonal Skills 52

Interpersonal Skills Management Strategic Thinking Leadership 52

The Congruity Group

APRIL 11, 2022

After more than 40 years of driving sales and customer relationships at IBM, Denise made her way to the Strategic Account Management Association. At its core, SAMA is focused on sharing best practices for, you guessed it, Strategic Account Managers.

Account Management 52

Account Management Meetings Management Strategic Thinking 52

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

CoSell

MAY 13, 2021

When we look at skills, it’s easy to see that exceptional partner managers share certain skills in common. The top skills fall into 3 categories: • Strategic thinking • Creative collaborating • Iterative innovating Just looking at those skills, one thing stands out. Yet, some things are in common.

Management 52

Management e-Learning Strategic Thinking Innovation 52

SBI

JULY 1, 2020

One way teams are being more strategic is by leveraging technology to establish relationships and reinforce connections that are key to identifying hidden revenue potential. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

SmartKarrot

OCTOBER 6, 2022

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. As an enterprise operating in the SaaS (Software As A Service) environment, we understand the importance of having a strong account manager for the company’s overall growth.

Account Management 10

Account Management Management Negotiation Stakeholders 10

SmartKarrot

MAY 29, 2020

An account manager acts as a middleman between the company and its customers. The account manager determines the needs or requirements of the customer – i.e. what they are looking to achieve on both a short and long-term basis. The manager ensures the company delivers to the clients according to their expectations. .

Account Management 10

Account Management Management Healthcare Insurance 10

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools?

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Account Management Skills

AUGUST 21, 2023

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. And then also they are doing excellent work for some global brands. Jenny Plant Okay, fair enough.

e-Learning 52

e-Learning Digitalization Publishing Account Management 52

SmartKarrot

OCTOBER 21, 2021

Work collaboratively with Sales leadership to ensure a consistent handoff experience to the Account Management team through CSQL’s. Coach, mentor, and develop a team of Customer Success Managers for upward growth at both the IC and Manager level. Consult with instructors on implementation and curriculum design.

Customer Success 19

Customer Success Procurement Account Management Digitalization 19

SmartKarrot

AUGUST 22, 2022

As a VP of Customer Success, you will set the vision and strategic plan for the Technical Account Management and Customer Engineering functions, focusing on increasing product adoption, leading an exceptional customer experience, and driving growth. Hire and mentor a team focused on driving business value to the customers.

Customer Success 19

Customer Success Profitability Account Management Strategic Thinking 19

SmartKarrot

JUNE 11, 2021

Customer Success Master class Level 1 is one that covers the fundamentals like strategic thinking, customer engagement and more. Some core aspects discussed include onboarding fundamentals, customer success metrics , managing churn risks, renewals and expansion techniques among others.

Customer Success 22

Customer Success Onboarding Customer Life Cycle Customer Experience 22

SmartKarrot

JULY 1, 2020

The starting point of any given customer success company should delve into a couple of terms like product knowledge, Task orientation, Strategic thinking, Domain Knowledge, etc. Account management can go horribly wrong if the customers are treated more like account numbers. Of course the Communication.

Customer Success 10

Customer Success Innovation Strategic Thinking Communication 10

Account Management Skills

JUNE 15, 2021

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. I want to add value to the client business in a more strategic way.

Account Management 52

Account Management Management Advertising Healthcare 52

Account Management Skills

JUNE 26, 2023

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. Before you joined Mr. B and Friends, were you in account management in other agencies?

Account Management 52

Account Management Client Relationships Management Communication 52

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

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Facilitation e-Learning Emotional Intelligence Key Account Management 147

Arpedio

FEBRUARY 17, 2025

From Strategy to Execution: How Leaders Are Winning With Account-Based Selling Join our next Leadership Forum Back to blog Following ARPEDIOs Leadership Forum in Paris, weve gathered the key takeaways on Account-Based Selling (ABS) and the role of AI in strategic account management.

Account Planning 52

Account Planning Prioritization Leadership Decision-making 52